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1、SoftInnovationThispageintentionallyleftblankSoftInnovationEconomics,ProductAesthetics,andtheCreativeIndustriesPaulStoneman13GreatClarendonStreet,Oxfordox26dpOxfordUniversityPressisadepartmentoftheUniversityofOxford.ItfurtherstheUniversity’sobjectiveofexcellenc
2、einresearch,scholarship,andeducationbypublishingworldwideinOxfordNewYorkAucklandCapeTownDaresSalaamHongKongKarachiKualaLumpurMadridMelbourneMexicoCityNairobiNewDelhiShanghaiTaipeiTorontoWithofficesinArgentinaAustriaBrazilChileCzechRepublicFranceGreeceGuatemalaH
3、ungaryItalyJapanPolandPortugalSingaporeSouthKoreaSwitzerlandThailandTurkeyUkraineVietnamOxfordisaregisteredtrademarkofOxfordUniversityPressintheUKandincertainothercountriesPublishedintheUnitedStatesbyOxfordUniversityPressInc.,NewYork#PaulStoneman,2010Themoralr
4、ightsoftheauthorhavebeenassertedDatabaserightOxfordUniversityPress(maker)Firstpublished2010Allrightsreserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmitted,inanyformorbyanymeans,withoutthepriorpermissioninwritingofOxfordUniversit
5、yPress,orasexpresslypermittedbylaw,orundertermsagreedwiththeappropriatereprographicsrightsorganization.EnquiriesconcerningreproductionoutsidethescopeoftheaboveshouldbesenttotheRightsDepartment,OxfordUniversityPress,attheaddressaboveYoumustnotcirculatethisbooki
6、nanyotherbindingorcoverandyoumustimposethesameconditiononanyacquirerBritishLibraryCataloguinginPublicationDataDataavailableLibraryofCongressCataloginginPublicationDataLibraryofCongressControlNumber:2009931633TypesetbySPIPublisherServices,Pondicherry,IndiaPrint
7、edinGreatBritainonacid-freepaperbyMPGBooksGroup,BodminandKing’sLynnISBN978–0–19–957248–913579108642ContentsAcknowledgementsixListofFiguresxListofTablesxiListofAbbreviationsxivChapter1:Introduction11.1Purpose11.2Anoverview6PartI:TheNatureandExtentofSoftInnovati
8、on13Chapter2:DefiningSoftInnovation152.1Introduction152.2Product,process,andorganizationalinnovations152.3Softinnovation:thedefinition192.4Thetwofacesofsoftinnovation232.5Softinnovat
