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ID:39447542
大小:849.60 KB
页数:56页
时间:2019-07-03
《《商务英语函电u》PPT课件》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Unit3Inquiry询盘www.themegallery.comBasicKnowledgeConcernedLetter-writingGuideOtherCommonlyUsedExpressionsandSentencesSampleLettersPracticalTrainingPartOnePartTwoPartThreePartFourPartFiveContentswww.themegallery.comPartOneAfterthemarketresearchandestablishme
2、ntofbusinessrelations,itcomestotherealprocedureofanimport/exporttransaction:enquiry(询盘)offer(发盘)counteroffer(还盘)acceptance(接受)Soenquiryisthefirstrealstepinbusinessnegotiation.Warming-up:TheProcedureofImport/ExportTransactionwww.themegallery.comPartOneQuest
3、ions1.Whichstepsareirrevocable(不可取消的;不可缺少的)inasuccessfulbusinesstransaction?2.Eachoftheabovestepscanbemadeby(prospective)buyersorsellers?www.themegallery.comPartOne1.Offerandacceptanceareirrevocablebusinessstepsininternationaltradenegotiation.Thatistosay,e
4、nquiryandcounteroffercanbeomittedinrealbusinesstransaction.2.Enquiry,offer,counterofferandacceptancecanbemadebyeitherprospectivebuyersorpotentialsellers.Butusuallyenquiryismadebytheprospectivebuyerwithoutengagement(约束)andofferisusuallymadebythepotentialsel
5、lerwithengagement(firmoffer实盘)orwithoutengagement(non-firmoffer虚盘).EnquiryWarming-up:TheProcedureofImport/ExportTransactionwww.themegallery.comPartOneTheimportanceofenquiry:Enquiryisusuallythefirstrealstepinbusinessnegotiation.Thenatureofenquiry:Inforeignt
6、radeanenquiryisusually(notabsolutely)madebytheprospectivebuyerwithoutengagement,requestingforinformationonthesupplyofcertaingoods.Sowecallit询盘or询价inChinese.TheImportanceandNatureofEnquirywww.themegallery.comPartOneAninquiryisarequestforinformationongoods.W
7、henbusinesspeopleintendtoimportaproduct,theysendoutaninquirytoanexporter.Itmayaskforaquotationoranofferforthegoodstheywishtobuyorsimplyrequestforsomegeneralinformationregardingthesegoods.Aninquirycanbemadebywrittencorrespondence,suchasaletter,telegram,tele
8、x,fax,e-mailorverballybytalkinperson.1.AnInquiryandReply(1)www.themegallery.comPartOneInquiriesfromregularcustomersmaybeverysimpleincontent,inwhichonlythenameand/orspecificationsofthecommoditywillbementioned.
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