《竞争战略经理人》PPT课件

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1、战略形成的经典方法战略管理郑栩建（AndyZheng）I.B.Consulting战略管理战略战略管理管理战略战术？AndyZhengI.B.Consulting战略管理战略AndyZhengI.B.Consulting战争之方略为实现某一特定目标，而制定的指导思想，方针政策，规章制度，方式方法等。战略管理战略战略管理战术AndyZhengI.B.Consulting战争之方略宏观性思想性决策性微观性方法性操作性战略管理意向性战略谨慎的战略未实现的战略实现的战略紧急战略AndyZhengI.B.C

2、onsulting战略形式LevelsofstrategyFinanceMultibusinesscorporationStrategicBusinessUnit1StrategicBusinessUnit2StrategicBusinessUnit3ResearchandDevelopmentManufacturingMarketingHumanresourcesCorporateLevelBusinessLevelFunctionalLevel?????MarketShareAnticipate

3、dgrowthrateHighHighLowLowQuestionMarksDogsCashcowsStarsC:TheBCGmatrixB:AdaptiveStrategiesSuccesscanbeachievedifthereisagoodfitbetweenthestrategyandthebusinessunit’senvironment,internalstructure,andmanagerialprocesses.StrategytypesGoalsAppropriateenviro

4、nmentAppropriatestructureandprocessesDefendersStabilityandStableTightcontrol,efficientefficiencyoperations,lowoverheadProspectorsFlexibilityDynamicLoosestructure,innovativeAnalyzersStabilityandModerateTightcontrolandflexibilityflexibilitychangeefficien

5、toperations,innovativeReactorsNotclearAnyconditionNotclearThestrategicmanagementprocess1.Identifytheorganization’scurrentmission,objectives,andstrategies.2.Analyzetheenvironment.3.Identifytheopportunitiesandthreats.4.Analyzetheorganization’sresources.5

6、.Identifystrengthsandweaknesses.6.Formulatestrategies.7.Implementstrategies.8.Evaluateresults.SWOTANALYSIS战略管理战略管理的形成阶段：设置目标分析差距战略评价战略方针战略的完成AndyZhengI.B.Consulting战略管理战略管理的形成阶段：设置目标阐明企业目标确认目标水准AndyZhengI.B.Consulting战略管理战略管理的形成阶段：分析差距AndyZhengI.B.Cons

7、ulting以现行战略危基础预测未来运转情况分析预测与目标的差距S.W.O.T分析法CorporategrowthstrategiesCorporatestabilitystrategyCorporateretrenchmentstrategiesAbundantenvironmentalopportunitiesCriticalenvironmentaltreatsValuablestrengthsCriticalweaknessesFirmstatusEnvironmentalstatusC:S

8、WOTanalysisandGrandstrategies--SWOT强势(S)弱势(W)机会(O)1,1,1,2,2,2,威胁(T)1,2,战略管理AndyZhengI.B.Consulting战略管理的形成阶段：--TOWS强势(S)弱势(W)机会(O)策略(S-O)策略(W-O)使优势和机遇使弱势最小化最大化机遇最大化威胁(T)策略(S-T)策略(W-T)使优势最大化使弱势与威胁威胁最小化最小化战略管理AndyZhengI.B.Consulting战略管理的形成