资源描述:
《《商务函电Cha》PPT课件》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Chapter3EnquiryandReply询盘和回盘BUSINESSLETTERS商务函电IntroductionIninternationaltrade,enquiryplaysaveryimportantrolebothinimportandexportnegotiation.Anenquiryisthefirstrealstepinbusiness,usuallymadebythebuyerswithoutengagementtogetinformationaboutthegoodstobeorde
2、red,suchasprice,catalogue,deliverydateandotherterms.Itshouldbenotedthatwhoevermakesanenquiryisnotliableforthebuyingortheselling.Theotherparty,inthemeantime,canmakenoreplyatall.However,accordingtothebusinesspracticethereceiverofanenquirywillrespondwithoutdel
3、ayintheusualformofaquotation,anoffer,orbid.Enquirymaybeeitherdispatchedbymail,cable,telex,fax,orhandedtothesuppliersthroughpersonalcontract.Warming-upQuestionIfyouareinterestedincertainproductsandwanttoknowsomethingaboutthem.Whatwouldyouwriteinyourletterofi
4、nquiry?Terms1、询盘Enquiry2、具体询盘SpecificEnquiry3、一般询盘GeneralEnquiry4、询价单EnquirySheet5、报价Quotation6、佣金Commission7、折扣Discount8、递价Bid9、折让Allowance10、订单order11、试订单TrialOrder12、欧洲主要港口EuropeanMainPorts(EMP)13、净价NetPrice14、商标TradeMark15、品牌Brand16、规格SpecificationTerms
5、17、尺码Size18、存货Stock19、批发商Wholesalers20、零售商Retailers21、分销商Distributors22、毛利GrossProfit23、样式Style24、花样pattern定期订购Placeregularorders1、onCIFbasis按成本报费加运费报价2、bedesirousof渴望3、haveconfidencein有信心4、begiventounderstand听说5、quoteapricefor报价6、bepreparedto打算7、inregardto
6、关于8、attractiveprices优惠价9、placealargeorders大量订购10、bevalidfor有效期4.Awiderangeof各种各样的5.Onbehalfof代表,为了…的利益6.Enclosedpleasefind附上…请查收7.Promotethesalesof促销8.Profitmargin盈余,利润幅度9.Byseparatepost另邮寄10.Beinapositiontodosth.能够做某事11.Competitiveprices竞争性的价格12.Financials
7、tanding,businesscapacityandcharacter资金情况,业务能力和信誉13.Sellingseason销售季节14.Supplyfromstock现货供应15.Inourfavour以我方为受益人16.importlicence进口许可证17.ProformaInvoice形式发票18.L/Catsight即期信用证QuoteCIFLondon报CIF伦敦价20.Confirmed,irrevocableL/C保兑的,不可撤销的信用证ClassificationofEnquiryGe
8、neralenquiry:thebuyerasksforgeneralinformationheneeds,suchasacatalogue,apricelistorquotationsheets,asample,anillustration,aphoto,etc.,whichtheexporterisinapositiontosupply.Specificenquiry:thebuyerpoint