《Unit商务函电》PPT课件

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1、UnitfourEnquiriesandRepliesObjectives通过本章的学习，帮助学生掌握:询盘的定义及种类询盘信函的撰写询盘信函中常用的专业词汇及句型BasicknowledgeoftheprocessofdoingbusinessAInquiryEnquiryBRepliestoinquiryQuotation/offerABGeneralenquirySpecialenquiryCounterofferacceptanceTermsofpaymentOrders&theirfulfillmentSh

2、ipment,insuranceacceptancedecliningIntroductionAninquiryisarequestforinformation.Intheinternationalbusinesstheimportermaysendaninquirytoanexporter,invitingaquotationandoranofferforthegoodshewishestobuyorsimplyaskingforsomegeneralinformationaboutthesegoods.Defini

3、tionofaninquiry:EnquiryPointsforattention:1.询价或询盘是一种询问。按其内容可分为一般询盘（generalenquiry)和具体询盘（specificenquiry)一般询盘是买主为了了解情况向卖主索取商品目录本、价目单、样品或样本等等。具体询盘是买主有做买卖的要求，指定商品要求卖主报盘。在书写一般询盘信时，一定要做到具体，把所需了解的信息阐述清楚，如价格、装期等等。在回信时，确保对方所询问题都给予了回答。如一买方与卖方初次联系，此买方需先作一自我介绍，如经营范围，所需货物等。

4、如买卖双方是老客户，则询盘信就非常简单了。初次询盘信一般包含以下内容：简单告知如何获得卖方的名址，写一些你方的业务情况。你地市场需对方经营的货物告知对方你所需的信息TheEnquirymentionhowyouobtainedyourpotentialsupplier'snameindicatethedemandinyourarea(forthegoodsthesupplierdealswith)detailsofwhatyourprospectivesuppliershouldsendyouaclosingsente

5、nce1.Inquiry：patterns&substitutionHowyouknowthem:WevisitedyourstandatGuangzhouTradeFairFairandarenowwritingyoutoinquireaboutyourproducts.YournamewasgiventousbyLondonChamberofCommerceWehavebeeninformedbytheBankofCanadathatyouareoneoftheleadingexportersoftextilesi

6、nShanghaiWehearthatyouareexportsof.Inquiry：patterns&substitutionInformationaboutyourbusiness:Weareasmallbusinessspecializingincomputersoftware.Weareamiddle-sizedcompanysellingcomputerhardware.Wearesupplyingabout1000storeswiththeirimportneedsInquiry：keysentenceso

7、fsamplesShowyourinterest:Wearesourcinginthemarketforyourmen’sshirt.Wewanttoimportchinawareofthebestquality.Oneofourclientstakesinterestinyourproductsandwishestohaveyourquotationfortheitemsspecifiedbelow.1.Inquiry：keysentencesofsamplesAskforsth.:.Wouldyoupleasese

8、ndusdetailsoftheproductsthecommoditiesthegoodsthecaptionedgoodsincludingpattern、model、packaging、pricelist、avarietyofsamples、yourlatestcatalogue/pricelist、yourtermsofp