《商务英语Cha》PPT课件

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1、Chapter3EstablishingBusinessRelationsDearCustomerIronawayyourblueswithaSTEAMEASYSEIIIsteamironattheunbelievablylowpriceof$64.99!Wouldn’tyoulovetowhiskyourwaythroughthosepilesofironingonwashday?Freeyourselftodomoreinterestingthings?WellnowyoucanwiththeSteamEasySEI

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4、artplanninghowyouaregoingtouseallthefreetimethattheSteamEasySEIIIwillbringyou.JimmyWangVice-PresidentSalesTheheartofmostbusinessissales—sellingaproductorservice.Muchofacompany'ssaleseffortisaccomplishedthroughthewritingofeffectivesalesletters.Thesuggestedplanfora

5、salesletterincludesthefollowingelements:1.Anopeningattractingthereader'sattention.2.Asectioncapturingthereader'sinterestintheproductorserviceyouareselling.3.Asectionfuelingthereader'sdesireandconviction.4.Acourteous,action-orientedclosing.TheOriginofEstablishingB

6、usinessRelations建立业务关系的理由nIndoinginternationaltradethetradesmenoftenfacetheproblemofthelongdistanceofthousandsuponthousandslifromthelocationoftheimporter’scountrytothatoftheexporter’s.Inthiscase,thecountrywhichneedstodointernationaltrademustatfirstestablishtheirb

7、usinessrelationswithothercountries.TheChannelsofEstablishingBusinessRelationsnTheimporterandtheexporterwillfindtheirchannelsofunderstandingeachotherasfollows:¨(1)Self-introductionorintroductioncarriedonbyfriends.¨(2)Thebanker’sofferingthenameandaddressoftheexport

8、er.¨(3)Thechamberofcommerceineverycityandtownofthewesterncountries.Oneofthedutiesofthesetradesmen’sorganizationsistogetinformationandtoseeknewbusinessopportuni