Mobile Internet Remodels Commercial Logic

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1、12015ChinaDigitalTransformationWorkshopMobileInternetRemodelsCommercialLogic---Opportunities&ChallengesDigitalRevolutionBringstoCIOZhangXizhenSeptember22,20152PrintmediaNewspapers&magazines``````VisualSingle-directiondisseminationAudiomediawirebroadcas

2、ting&wirelessbroadcasting``````AudioSingle-directiondisseminationFilmandtelevisionmediaFilm&television``````Visual+audioSingle-directiondisseminationNetworkmediaPCinternetVisual+audiohuman-computerinteractionnetworkcommunityMobilemediaSmartphoneTabletP

3、CWearabledevices``````Visual+audio+touchHuman-humanconnectionImplantedmediaImplanteddevices``````PerceptionControlPerson-personconnectionHuman-objectconnectionHuman-computerunity``````HumanRedefinitionInformationTransmissionModel&HumanEvolutionHistoric

4、alturningpoint3Opportunities&ChallengesDigitalRevolutionBringstoCIOOpportunities☀ThereframingofbusinessmodelinIEnterpriseledbytherevolutionfrommassmedia-massmarketingtodigitalrevolutionprovidestheCIO,whichpossessesafavorableposition,withhistoricaloppor

5、tunitiestogainitsnewstatusamongenterprises.Challenges☀Thethinkingmoderenewalisnecessaryinbothinternalenterprisemanagementandinnovationofbusinessmodel.☀Newwayofthinkingisnecessaryevenifonestickstointernalenterprisemanagementarea.4TheBusinessEnvironment&

6、CulturefromIndustrialSocietytoNetworkSocietyNetworksocietyFlexiblerecombinationofcapacityunittoexecutepersonalizedorderIndividualcommunicationofmobileinternetPersonalizedconsumptionDominantbusinessmodelinnovationenterprisesMultirelationshipcenteredoper

7、ationsystemIndustrialsocietyLarge-scalestandardizedproductionMassmediatransmissionMassconsumptionDominantMarketingenterprisesMaterial-centeredenterpriseoperationandmanagementsystem5WhatMobileInternetBringstoBusiness?MobileInternetbringsminorityoflong-t

8、ailconsumersanopportunitytogatherandorganizeaccordingtosubjectandthusbusinessmode(tribeeconomy,economyinethnicgroupandeconomyofecologicalassociation)incommunityspringsup,whichaggregatesconsumers’dispersivemarketpowerandbringstheorganiza