领先商务英语函电PPT

《领先商务英语函电PPT》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Businesscorrespondence/letter外贸英语函电授课教师：赵晓霞先修课程：《国际贸易》《国际贸易实务》；具备能力：具备一定的英文读写水平；课外参考书目《国际贸易实务》（双语教程）易露霞陈原主编清华大学出版社《国际商务函电》陆墨珠编著中国商务出版社《外贸英语函电》易露霞王娜娜陈原主编清华大学出版社《外贸函电写作》常玉田著中国人民大学出版社教学目的objectiveofourclass掌握涉外经贸工作中商务信函的写作技能；具体要掌握构成函电核心英语的三大板块：本课的具体内容包括外贸业务流程涉及到的信函：Enquiriesandreplies询盘及答复、offersand

2、counter-offers发盘及还盘、ordersandtheirfulfillment订单及其执行、packing包装、insurance保险、shipment装运、payment付款、complaintsandclaims申诉、索赔与理赔agency代理；chapter1IntroductionSection1Principlesofgoodwriting商业书信的目的（与艺术作品不同）：Deliveringinformation（提供消息）;Persuasion（动摇对方心意）;Expressinggoodwill（表达善意）.正文的书写原则7Csprinciples：7C原则7

3、Csprinciples正文的书写原则：7C原则(1)Clarity明晰，清楚Thewritermusttrytoexpresshimselfclearly.Toachievethis,heshouldkeepinmindthepurposeofhisletter;anduseappropriatewordsincorrectsentencestructurestoconveyhismeaning.Heshouldalsoavoidambiguoussentences.Compare:TheL/Cmustreachusforarrangingshipmentnotlaterthan8Oc

4、tober.TheL/Cmustreachusnotlaterthan8Octoberforarrangingshipment.TheyboughtabicycleinBeijinginasmallshopwhichcosts$25.00.Theyboughtabicyclefor$25.00inasmallshopinBeijing.Tomakehismessageclear,thewritermustpresentitinwell-constructedsentencesandparagraphs,andincludenecessarytransitionalwordsorexpre

5、ssionstolinkthemup.(2)Conciseness简洁Concisenessmeanssayingthingsinthefewestpossiblewords.Aconcisebusinesslettershouldsaythingsbrieflybutcompletelywithoutlosingclarityorcourtesy.Toachieveconcisenesstrytoavoidwordinessorredundancy.a.ShortenwordyexpressionsWehavebeguntoexportourmachinestocountriesabr

6、oad.Wehavebeguntoexportourmachines.b.Usewordstoreplacephrasesorclauses.IntheeventthatyouspeaktoMr.Woodinregardtoproduction,askhimtogiveconsiderationtothedeliveryschedule.IfyouspeaktoMr.Woodaboutproduction,askhimtoconsiderthedeliveryschedule.c.AvoidpaddedexpressionsItshouldbenotedthatthisisthebest

7、wecando.Pleasebeadvisedthatwehavereceivedyourinvoice.Agoodruletorememberwhencomposingletterstokeepthelanguagesimple,clearandeasytoread（3）Courtesy谦虚有礼Courtesyisnotmerepoliteness.ItstemsfromasincereYou-attitude.Thecourte