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1、InternationalBusinessCommunicationSessionOne CourseIntroduction&UnitOneCourseIntroductionInternationalBusinessCommunicationisacoursetohelpyougetfamiliarwithThelayout(格式）Specialtermsandexpressions(主要内容）Certainwritingtechniquesusedindifferentstepsofinterna
2、tionaltrade.(写作技巧）---Unlikeothertheory-orientedcourses,thisonefocusesmainlyonpractice.CourseIntroductionThestepsofinternationaltradeincludeEstablishingbusinessrelationsMakingenquiresMakingquotationsTermsofpaymentPacking,insurance,shipmentetc.--Andwearego
3、ingtodiscusstheseissuesonebyone.CourseassessmentFinalexamination:80%(笔试，闭卷）Other20%,includeattendancerate,homework,etc.UnitOneBusinessLetter-writing4Essentialsofbusinessletter-writing1235ProperlayoutofbusinesslettersEvolopeaddressingThetendencyofbusiness
4、letter-writingThewaytomasterletter-writingskillsEssentialsofBusinessLetter-writing7c'sprinciples--Clarity(usesimple,plainlanguage,avoidwordyexpressionswhicharelikelytocreatemisunderstanding)--Conciseness(writeshortsentencesandmakesureoneparagraphforeachp
5、oint)--Courtesy(showyourhonestfriendship,thoughtfulappreciation,sincerelypoliteness,consideratelyunderstandingandheartfeltrespecting.)EssentialsofBusinessLetter-writing--Consideration(putyourselfinhisorherplacetogiveconsiderationtohisorherwishes,demand,i
6、nterestanddifficulties.Emphasizethe"you"attituderatherthanthe"I"or"we"attitude.--Completeness(allthemattersarediscussed,allthequestionsareanswered.)EssentialsofBusinessLetter-writing--Conreteness(bespecific,definiteratherthanvague,abstractandgeneral.)--C
7、orrectness(aboveall,"goodEnglish"isessential.ProperLayoutofBusinessLetterMostbusinessletters,havethefollowingsevenbasicparts:--Letterhead--Date--Insidenameandaddress--Salutation--Thebodyoftheletter--Complimentaryclose--SignatureProperLayoutofBusinessLett
8、erWhenappropriate,someothermatterscanbeincluded:--Attentionline--Subjectline--Refference--Enclosure--CarbonCopyNotation--Postscript1TheLetterHeadTheletterheadisthenameandaddressofthefirmthatwritestheletter.Itusuallyexpress
