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1、广播电视--电视策划知识点--手机版（Radioandtelevision-TVplanningknowledgepoint-mobileversion）Radioandtelevision-TVplanningknowledge--mobilephoneversionofthe.Txt19"Ming"canbeunderstoodastwomoonsitsinthesky,mutualcare,mutuallight,areindispensable,theEverfountlightisconnectedtoeachotherandbridget
2、helink!Thislongjourneyfilledwithmanybleaklonely,nofriendswhoarelivinginthedark,andnofriendswhoaretheorphans."TVplanning"Thedirectorofphotography(director)(photographic)(recording)audiorecording(phonogenic)broadcast(liveprogram)clip(clipping)(production)filmproducer(producer)ele
3、ctronicnewsgathering(ENC)electronicfieldproduction(EFP)electronicstudioproduction(ESP)animation(animation)camera(blocking)photographystation(camerascript)(cuedots)instructionpointvisualinstructionmontage(cues)(montage)(roughcut)roughcutfinecut(finecut)Chapter1TypesandcolumnsofT
4、VprogramsFirst,thetypesofTVprograms1,programtype2,thedefinitionofTVprogramTwo,TVcolumn1,column2,producer:4conditionsThree,changesinthespreadoftrends"Public"-"divided","minority"""Broadcast"-"narrowseeding""Programtype-column-channelspecialization-TVindustryThesecondchapteristhe
5、definitionofplanningandTVplanningAplan,sketch,meaning1,thedevelopmentofplanning:TheconceptofmodernplanningoriginatedinthefieldofpublicrelationsInthe50-60twentiethCentury,theconceptwaspresentedandused2,attributes:UtilitarianCompetitivenessPertinenceTheactivityofestablishinganins
6、titution'sgoalsandexpectationsanddirectingthemtoachieveitFunctionalplanningprovidesthekeytosolvingproblemsandprovidessolutionstotheproblem3,theconceptsaid:Inadvance,behavioralplanningisthepreparationprocessforfutureactions,andisthepreparationprocessinadvanceThethinkingprocesssa
7、ysplanningistherationalthinkingoftheplanner'sfuturebehaviorManagerialbehaviortheoryChoicedecisiontheory4,functiontheory:Planning(enterprise)isakindofspiritualactivityfromnothingPlanningisthethinkingactivitytoincreasethepossibilityofsuccessAcuriousideadesignedtoachieveagoalorsol
8、veaproblemCreativeideasPlanningisastrategicplanningpro
