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1、ExperiencingEnglishIIITerm2，2010/2011Name：曹东波Unit3FamousBrandNamesPassageA:BathtubBattleshipsfromIvorydaleTeachingsteps:Lead-inactivity10’Backgroundinformation5’Textanalysis40’Languagepoints10’Summaryofthetext10’Exercises13’Assignment2’I.Lead-inactivityLead-inquestions1)Whatisabathtu
2、bbattleshipasreferredtointhispassage?2)WhyisIvorySoapsopopularamongAmericans?3)HowdidProctor&GamblesucceedinpromotingIvorySoap?（ShowsomepicturestoillustrateP&Gproducts）II.BackgroundInformation1.IntroductiontoProctorandGambleProctorandGamblewasfoundedbyWilliamProctorandJamesGamblein18
3、37.ProctorwasanEnglishmigrantandcandlemaker,GamblewasasoapmakerfromIreland.Atthebeginning,theProcterandGamblesoapmakingmethodwasnotmuchdifferentfromwhatwomenalreadydidintheirhomes.ButtheCivilWarbeganin1861,andthegovernmentbeganorderinglotsofsoapforitssoldiers.ThisincreasedPorctorandG
4、amble’sbusinessbyagreatdeal.Anewsoapmakingtechniquewasdiscoveredinthe1870swhenamachinewasleftonduringthelunchtime.Itmadebubblesinthesoap,sothesoapfloated.ThenewsoapwascalledIvory.Thefirstbarwassoldin1879.ProctorandGambleisnowaleadinginternationalmanufacturerofhouseholdproducts.Itmark
5、etsover250brandstonearlyfivebillionconsumersinover140countries.ThesebrandsincludeTide,Crest,Pantene,Always,Pringles,Pampers,Olay,Folgers.CoverGirl,Downy,Dawn,Bounty,andCharmin.2.SoapOperaThisisaveryvividnamefor“肥皂剧”.ItmainlyreferstothebroadcastingsandTVserialswhichareaboutfamilyaffai
6、rs.Inthe1930’s,somedetergentcompaniessponsoredtheradioserials.Inthiswaythiskindofserialswereknownas“soapopera”Besides“soapopera”,thereareSitcom--Situation8ExperiencingEnglishIIITerm2，2010/2011Name：曹东波Comedy（情景喜剧）和Drama（情节系列剧）III.TextanalysisOutlineofthetext:PartI(1-3):BathtubBattlesh
7、ip–IvorySoapPartII(4、5):BriefintroductiontoP&GPartIII(6、7):CommentsonIvorySoapSomequestionsforgroupdiscussion.Thewholepassagecanbedividedintotwoparts.Dividethewholeclassintotwogroups,eachgroupdealingwithonepart.Thenaskonerepresentativeofeachgrouptoanswerthequestions.1)Whydoestheautho
8、rsaythat“wit
