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1、Unit3FamousBrandNamesPassageA:BathtubBattleshipsfromIvorydaleTeachingsteps:Lead-inactivity10’Backgroundinformation5’Textanalysis40’Languagepoints10’Summaryofthetext10’Exercises13’Assignment2’I.Lead-inactivityLead-inquestions1)Whatisabathtubbattleshipasreferredtointhispas
2、sage?2)WhyisIvorySoapsopopularamongAmericans?3)HowdidProctor&GamblesucceedinpromotingIvorySoap?（ShowsomepicturestoillustrateP&Gproducts）II.BackgroundInformation1.IntroductiontoProctorandGambleProctorandGamblewasfoundedbyWilliamProctorandJamesGamblein1837.ProctorwasanEngl
3、ishmigrantandcandlemaker,GamblewasasoapmakerfromIreland.Atthebeginning,theProcterandGamblesoapmakingmethodwasnotmuchdifferentfromwhatwomenalreadydidintheirhomes.ButtheCivilWarbeganin1861,andthegovernmentbeganorderinglotsofsoapforitssoldiers.ThisincreasedPorctorandGamble’
4、sbusinessbyagreatdeal.Anewsoapmakingtechniquewasdiscoveredinthe1870swhenamachinewasleftonduringthelunchtime.Itmadebubblesinthesoap,sothesoapfloated.ThenewsoapwascalledIvory.Thefirstbarwassoldin1879.ProctorandGambleisnowaleadinginternationalmanufacturerofhouseholdproducts
5、.Itmarketsover250brandstonearlyfivebillionconsumersinover140countries.ThesebrandsincludeTide,Crest,Pantene,Always,Pringles,Pampers,Olay,Folgers.CoverGirl,Downy,Dawn,Bounty,andCharmin.2.SoapOperaThisisaveryvividnamefor“肥皂剧”.ItmainlyreferstothebroadcastingsandTVserialswhic
6、hareaboutfamilyaffairs.Inthe1930’s,somedetergentcompaniessponsoredtheradioserials.Inthiswaythiskindofserialswereknownas“soapopera”Besides“soapopera”,thereareSitcom--Situation8Comedy（情景喜剧）和Drama（情节系列剧）III.TextanalysisOutlineofthetext:PartI(1-3):BathtubBattleship–IvorySoap
7、PartII(4、5):BriefintroductiontoP&GPartIII(6、7):CommentsonIvorySoapSomequestionsforgroupdiscussion.Thewholepassagecanbedividedintotwoparts.Dividethewholeclassintotwogroups,eachgroupdealingwithonepart.Thenaskonerepresentativeofeachgrouptoanswerthequestions.1)Whydoestheauth
8、orsaythat“withabarofIvorySoapinyourhand,youareholdingachunkofAmericanhistory”?—TheintroductionofIvorySo
