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麦肯锡三星战略4爱立信

麦肯锡三星战略4爱立信

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时间：2019-06-08

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1、CONFIDENTIALMobileHandsetCompetitorAnalysis:EricssonSAMSUNGELECTRONICSCHINA(SECChina)August20,2001Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.Thismaterialwasused

2、byMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.OVERVIEWOFCOMPETITORANALYSISFRAMEWORK1.BackgroundinformationLocationRegistered capitalManagement teamEquity structureStartingyearNumberof employeesEraanalysis4.Valuechainstrategy5.Organizationandownership6.Financialpe

3、rformanceFocusonMarketing, advertisingand promotionDistribution(channel andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersValuepropositionGeographicfocusPricing1KEYISSUESTOPROBE-ERICS

4、SONStrategyProduct/marketValuechainstrategyOrganization&ownershipFinancialperformanceWhatwillbeEricsson’sstrategicfocusforthenext5years?HowwillEricssonsecureitsleadingpositioninmobileinfrastructure?WhatproductswillEricssonbefocusingon?WhichmarketsegmentwillEricssonbeinterestedin?WillEricssonbecome

5、anichemarketplayerinmobilehandset?HowdoesEricssonsecureitsleadershipintechnology?HowdoesEricssonimproveitslocalproductioncapability?HowareEricsson’smobilehandsetsdistributed?HowdoesEricssonorganizeitsJVsandWOFEs?WhatfunctionsdoesEricssonChinacentralize?HowgoodisEricsson’srecentfinancialperformance

6、?HowwillEricssonimproveitsperformanceinthefuture?2BACKGROUNDINFORMATION1.BackgroundinformationLocationRegistered capitalManagement teamEquity structureStartingyearNumberof employeesEraanalysis4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing, advertisingand promo

7、tionDistribution(channel andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersValuepropositionGeogra

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