返回
麦肯锡三星战略3西门子

麦肯锡三星战略3西门子

ID：38301045

大小：357.60 KB

页数：30页

时间：2019-06-08

麦肯锡三星战略3西门子_第1页
麦肯锡三星战略3西门子_第2页
麦肯锡三星战略3西门子_第3页
麦肯锡三星战略3西门子_第4页
麦肯锡三星战略3西门子_第5页
资源描述：

《麦肯锡三星战略3西门子》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、CONFIDENTIALMobileHandsetCompetitorAnalysis:SiemensSAMSUNGELECTRONICSCHINA(SECChina)August20,2001Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.Thismaterialwas

2、usedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.SAMSUNG010605BJ-kickoff2OVERVIEWOFCOMPETITORANALYSISFRAMEWORK1.BackgroundinformationLocationRegistered capitalManagement teamEquity structureStartingyearNumberof employeesEraanalysis4.Valuechainstrategy5.Orga

3、nizationandownership6.FinancialperformanceFocusonMarketing, advertisingand promotionDistribution(channel andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersValuepropositionGeograp

4、hicfocusPricing1SAMSUNG010605BJ-kickoff2KEYISSUESTOPROBE-SIEMENSStrategyProduct/marketValuechainstrategyOrganization&ownershipFinancialperformanceWhatdoesSiemensaimtobein2005inmobilecommunication?HowareSiemens’sproductandvaluedeliverysystemstrategiesdifferentfromitscompetitors’?WhatwillbeSiem

5、ens’sfutureproductsandwhichsegmentsofthemarketwillittargetat?InwhichsegmentofthemarketisSiemensstrongorweak?WhatisthekeysuccessfactorsforSiemenstopickupmarketsharequicklysince1999?HowdoesSiemens’sdistributionchanneldifferfromitscompetitors’?HowcapableisSiemensinR&D,manufacturing,salesandmarke

6、ting?Withabroadproductportfolio,howdoesSiemensorganizeorreorganizeitself?HowdoesSiemensperformandisitsperformanceexpectedtoimprovefurther?2SAMSUNG010605BJ-kickoff2BACKGROUNDINFORMATION1.BackgroundinformationLocationRegistered capitalManagement teamEquity structureStartingyearNumberof employee

7、sEraanalysis4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing, advertisingand promotionDistribution(channel andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVi

当前文档最多预览五页，下载文档查看全文

此文档下载收益归作者所有

当前文档最多预览五页，下载文档查看全文
温馨提示：
1. 部分包含数学公式或PPT动画的文件，查看预览时可能会显示错乱或异常，文件下载后无此问题，请放心下载。
2. 本文档由用户上传，版权归属用户，天天文库负责整理代发布。如果您对本文档版权有争议请及时联系客服。
3. 下载前请仔细阅读文档内容，确认文档内容符合您的需求后进行下载，若出现内容与标题不符可向本站投诉处理。
4. 下载文档时可能由于网络波动等原因无法下载或下载错误，付费完成后未能成功下载的用户请联系客服处理。