麦肯锡三星战略6-TOSHIBA

《麦肯锡三星战略6-TOSHIBA》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、CONFIDENTIALBrownGoodsandPCCompetitorAnalysis:ToshibaSAMSUNGELECTRONICSCHINA(SECChina)August20,2001Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.Thismaterialwasused

2、byMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.SECChina010821BJ-ToshibaOVERVIEWOFCOMPETITORANALYSISFRAMEWORK1.BackgroundinformationLocationRegisteredcapitalManagementteamEquitystructureStartingyearNumberofemployeesEraanalysis4.Valuechainstrategy5.Organizationand

3、ownership6.FinancialperformanceFocusonMarketing,advertisingandpromotionDistribution(channelandsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyKeyproductofferingsMarketposition1SECChina010821BJ-ToshibaBACKGROUNDINFORMATION1.Backg

4、roundinformationLocationRegisteredcapitalManagementteamEquitystructureStartingyearNumberofemployeesEraanalysis4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing,advertisingandpromotionDistribution(channelandsalesforce)OrganizationstructureOwnershipstructureSa

5、lesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyKeyproductofferingsMarketposition2SECChina010821BJ-ToshibaSource:Toshibawebsite,LitsearchBACKGROUNDINFORMATION–TOSHIBAEstablished:1875byHisashigeTanakaPresident&CEO:TadashiOkamuraTotalAssets:US$51,578millionShareholders’Equity:US$10,05

6、4millionNumberofemployees:190,000worldwide(AsofSeptember30,2000)DomesticPlants,BranchesOfficesAndOtherFacilities:Productionfacilities:25Branchoffices:35Salesoffices:23OverseasPlants,BranchesOfficesandOtherFacilities:Offices:10Manufacturingcompanies:42Subsidiaries&affiliates:723SECChina010821BJ-Toshi

7、baSource:Companywebsite,LitsearchBACKGROUNDINFORMATION–DALIANTOSHIBATELEVISION,LTDLocation:Dalian,LiaoningProvinceStartingyear:1996RegisteredCapital:US$30millionUnitSold:colorTV1millionsets,50%export(