计费与客户关系管理相融合

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1、amdocsTheWorld'sLeadingProviderofBillingandCRMfortheCommunicationsIndustryConfidentialInformationofAmdocs1DrWeimingLiVicePresidentSales,AmdocsAPACDivisionConvergentBilling&CRMKeytosuccessofMobileServiceProviders天马行空官方博客：http://t.qq.com/tmxk_docin；QQ:1318241189；QQ群：175569632FocusChange

2、:“LandGrab”vs“RevenueMaximisation”Nolonger“Growthatanycost”ConflictingKPIs:SubscriberGrowthandARPU“Lowvalue”vs.“Highvalue”customersCantheybeidentified?DifficultiesindeterminingbestcandidatesforVASDisparatesystemsfordata/voice,prepaidpostpaidobscuretheviewofthecustomerbaseTheMobileMark

3、etDrivingProfitableGrowthIncreaseCustomerLoyaltyReduceCostsProfitableGrowthAchieveasinglecustomerviewSegment&identifymostvaluablecustomersImprovecustomersatisfactionIncreaseARPU&reducechurnConsolidatesystems&reduceduplicationAutomateandstreamlinekeyprocessesLowersystems’totalcostofown

4、ership(TCO)OptimizeassetsamongpartnersandvendorsRapidlylaunchnewservicesBundleandtargetrightcustomerwithrightofferEfficientlyscale&assurerevenuesStrengthenroleinvaluechain(content&commerce)CommunicationServiceProviders’BusinessVisionCommunicationServiceProviders’BusinessDriversChalle

5、ngesofEmergingServicesRobustOnlineChargingCapabilitiesVoice,Data,Content&CommerceIntegratedCRM&BillingDecreasingTime-to-MarketAdvancedRatingEnhancedCustomerServiceNetworkTouchpointsfor3rdpartiesFlexiblePaymentMethodsPrepaid/Postpaid/NowpaidSupportingUnlimitedGrowthScalabilityConvergen

6、tBilling&CRMToday’sFragmentedRealitySeparatebillingsystemstosupportprepaid&postpaid,voice&dataetc.:increasesaMSPstotalcostofownership(TCO)maintenance,upgradeandoperationalcosts…andseparatebillingandCRMplatformsforcustomersupportobscuredviewofthecustomerbaseinabilitytoofferinnovativese

7、rviceandpriceplanbundlesbasedon:businessintelligencewithrespecttocustomerprofiles,behaviorandsegmentationstrategicroleforpostpaidservicestoretaincustomers&sustainrevenuesrapiduptakeofprepaidserviceshighchurnrateslowARPUsGrowthPrepaidPostpaidPrepaid-PostpaidConvergence-What’shappeningi

8、nAsia