计费与客户关系管理相融合.ppt

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1、amdocsTheWorld'sLeadingProviderofBillingandCRMfortheCommunicationsIndustryConfidentialInformationofAmdocs1DrWeimingLiVicePresidentSales,AmdocsAPACDivisionConvergentBilling&CRMKeytosuccessofMobileServiceProvidersFocusChange:“LandGrab”vs“RevenueMaximisation”Nolonger“Grow

2、thatanycost”ConflictingKPIs:SubscriberGrowthandARPU“Lowvalue”vs.“Highvalue”customersCantheybeidentified?DifficultiesindeterminingbestcandidatesforVASDisparatesystemsfordata/voice,prepaidpostpaidobscuretheviewofthecustomerbaseTheMobileMarketDrivingProfitableGrowthIncrea

3、seCustomerLoyaltyReduceCostsProfitableGrowthAchieveasinglecustomerviewSegment&identifymostvaluablecustomersImprovecustomersatisfactionIncreaseARPU&reducechurnConsolidatesystems&reduceduplicationAutomateandstreamlinekeyprocessesLowersystems’totalcostofownership(TCO)Opti

4、mizeassetsamongpartnersandvendorsRapidlylaunchnewservicesBundleandtargetrightcustomerwithrightofferEfficientlyscale&assurerevenuesStrengthenroleinvaluechain(content&commerce)CommunicationServiceProviders’BusinessVisionCommunicationServiceProviders’BusinessDriversChall

5、engesofEmergingServicesRobustOnlineChargingCapabilitiesVoice,Data,Content&CommerceIntegratedCRM&BillingDecreasingTime-to-MarketAdvancedRatingEnhancedCustomerServiceNetworkTouchpointsfor3rdpartiesFlexiblePaymentMethodsPrepaid/Postpaid/NowpaidSupportingUnlimitedGrowthSca

6、labilityConvergentBilling&CRMToday’sFragmentedRealitySeparatebillingsystemstosupportprepaid&postpaid,voice&dataetc.:increasesaMSPstotalcostofownership(TCO)maintenance,upgradeandoperationalcosts…andseparatebillingandCRMplatformsforcustomersupportobscuredviewofthecustome

7、rbaseinabilitytoofferinnovativeserviceandpriceplanbundlesbasedon:businessintelligencewithrespecttocustomerprofiles,behaviorandsegmentationstrategicroleforpostpaidservicestoretaincustomers&sustainrevenuesrapiduptakeofprepaidserviceshighchurnrateslowARPUsGrowthPrepaidPos

8、tpaidPrepaid-PostpaidConvergence-What’shappeninginAsia-Pac?RecentEvolution…ClosingtheGap-ChallengesDataDuplication&In