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1、ReportonQinhuangdaoPowerGeneratingCompanyLimiteddevelopmentstrategyresearchAbstractWiththedeepeningreformofthepowersystem,thebusinessmodelofthepowerindustryandpowergenerationbusinessenvironmentisundergoingprofoundchanges.Throughtheintroductionofthepastandpresen
2、tstateofdevelopmentoftheQinhuangdaoPowerGenerationCo.Ltd,thispaperadoptsPESTenvironmentalanalysismodeltosystemicallyanalysisthecompany'sdomesticenvironment,drawonPorter'sindustryanalysismodeltoanalyzethecompetitiveenvironment,analyzetheopportunitiesandthreatsth
3、atexistsinthecurrentenvironment,andthenworkoutthefuturedevelopmentstrategy,andputforwardcountermeasuresandsuggestionstoimplementationofthestrategy,ithascertainapplicationvalueonthecompany'sdevelopmentstrategy.Keyword:DevelopmentStrategy;PowerIndustry;PESTAnalys
4、is;1.IntroductionThepowerindustryisthecountry'sbasicindustries,whichhasbeencontrolledlongbythestate,itisthestatemonopolies.Electricitymarketcompetitionchangesmoreseverely,andtheelectricitymarketismorecomplexthaneverbefore.Facedwithintensechangesinthemarketandth
5、eseriouschallengesinthebusinessenvironment,thecompanywanttobeabletoobtainlong-termsurvivalandcontinuousdevelopment,itisimperativetodevelopenterprisedevelopmentstrategies.Developmentstrategyhasadirectimpactonenterprisedevelopmentdirection,objectives,prioritiesan
6、dstrategies,ithasplayedanirreplaceableimportantroleinlong-termstableandhealthydevelopmentofenterprises.Inasense,businessiswhethersuccessfulornot,makingflexibleuseofstrategicmanagementisalsoveryimportant.Inthefaceoftheincreasinglyseriouscurrentbusinessenvironmen
7、tandincreasinglythedifficultyanewsituation,QinhuangdaoPowerGenerationCo.Ltdisordertoalwaysoccupythedominantpositionintheincreasinglyfiercemarketcompetition,itmustconstantlyadapttonewenvironmentsandacceleratetheformulationofthenewcompany'sdevelopmentstrategy.Itm
8、ustmakeanewdevelopmentstrategyasaguide,makeefforttodevelopitselftobecomeafirst-classenterprisewhichhasasolidcorebusinessandcancarryoutavarietyofoperatingcapacityintheareasof