3、AbstractAt present, with the new economic era, the market environment has undergone tremendouschanges in the brand has become an important market Occupied tools. In the economic globalization, Chineseenterprises in the global competition to survive, must attach impo
4、rtance to brand strategy. This article relatedto the basic concepts of brand strategy based on analytical analysis of the implementation of China's small andmedium-sized the importance of brand strategy. To be as small and medium enterprises have made greatprogress,
5、 we must focus on brand strategy, innovation, with a progressive, making their own brands, to createits own characteristics. This article also pointed out that China's small and medium enterprises in theimplementation of brand strategy of the two major issues that t
6、heir own indirect problems and social issues.This article put forward some countermeasures for these problems.KeywordsSmall and medium-sized enterprisesBrand strategyCountermeasures目录1引言12企业品牌及品牌战略12.1品牌12.2品牌战略23.我国中小企业发展品牌战略的对策和探讨33.1树立品牌战略意识开展品牌创建34我国中小企业实施品牌战略的问
