(最新)（工商管理专业论文）中国汽车企业文化营销研究

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2、石ngenvironmentofdomesticaut0mobileenterpriseswillc卜an罗greatly，andthetradltionalmarketing诚llfacethebrand一newchallenge.Facingsuchnewenvironment，automobileenterPrisesofourcountrymustfinishan11nPortanttral1sitioninm肚ketingmanagcmentiftheywanttopr0n1o1elheircomPetit1veabilty

3、inthefiercemarketcomPetilio几nan1elydevelopculturemarke1ingbasedontraditiona1marketing.丁七isdissertat1onregardsthemarketing酬ivitiesofautomobileenterprisesofourcountryastheresea丁chobject，basedonmodemmarketingthe0ry，cultu邝Inarketingmanagementtheory，ente印risecompetitiontheor

4、y，etc.，w妞hthetheoryofthesystem户nform川iontheory，coordinationtheory，diaieCticstheoryasthetools，on1hebasisofthenewenviroIunentof1rans1tiontil11esafterthe暇essiontotheWTO，山emarketing碱ivitesofautomobileenterPrisesofourcountryareresearchedand即alyZed.BasedonthecomParativeana1ys

5、isof1raditona1marketingandcu1turemarketing，thisdissertationhasProbedini0the1ntensi叽characteristics，modelandbasicmodeofcu】toremarketingThrOughanalyzingthecurTentmarketingsituati0nofautomobileenterprisesofourcountry，thedisserta幻onfindoutthesubjectmatterexistingatPrese呱poi

6、ntoutthat1heaul0m0bileenterprisesofourcountrycould1n1PrOvethecomPetitiveabilityandset叩sustainablecomPetitionadvant昭eon】ythroughcultUrem肚keting.下比oughcomParativeanalysis，thedissertationbadilustra宜edandprovedeightkindsofcul灿remarketingstrateg1cre1ative1ysultab1eforautomob

7、ileenterpriseofoutc0UntryatthePreSentstageindetai1丁七esthchaPter，proceeded初ththecaseof’.Zhonghua”ar，analyZedtheca名eintennofstudyinginCulturem田火etin‘thuspracticality助defectivenssof5址ngtheningthedissertation·Key哪。rd‘Tbeau句mobileenterpri邵CultureMarketlngCotl沁mtecult切re南开大学学

8、位论文版权使用授权书本人完全了解南开大学关于收集、保存、使用学位论文的规定，同意如下各项内容:按照学校要求提交学位论文的印刷本和电子版本:学校有权保存学位论文的印刷本和电子版，并采用影印、缩印、扫描、数字化或其它手段保存