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ID:37351584
大小:4.03 MB
页数:116页
时间:2019-05-22
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1、中南大学硕士学位论文天雁公司竞争战略研究姓名:莫文军申请学位级别:硕士专业:工商管理指导教师:张德铭20070501ABSTRACTExperiencedaperiodoffiveyearsofboomingdevelopment,ChinaAutoIndustryentereda2-3yearsadjustingperiodsincelatterhalfyearof2005,whilethecompetitiononAutoandAutopartsmarketgeRingmoreandmoredrastically.Therefore,thewriterthinksthatHunan
2、TYENMachineryCo,,Ltd,standsonakeymoment,whichmeanstheyhavetomaketheirownchoiceontheirdirectionandstrategyinthefuturedevelopment,HowtobuildacompetitionadvantagesintheAutopartsindustryandmarketisthekeypointofscientificenterprisestrategyandplanning.Inordertokeepthesustaining,speeding,consistent,hea
3、lthydevelopmentofnewTYENfirminthefuture,weshoulddosomenleasuresastoanalyzetheinsideandoutsideenvironmentandexistingresourcesseriously,tostudyandestablishthecompetitionstrategy,toincreasethekeycompetitioncapabilitiesandintegralcompetitionadvantagesthroughconstantlyandfirmlycarryingoutofcompetitio
4、nstrategy.Thearticleiscombinedthewriter’Spracticingexperiencewithmodementerprisestrategicmanagerialtheory(especiallywithenterprisecompetitionadvantagestheory).Therealsohavesomeeffortsbeenmadeasbelow:analyzingandforecastingontheoutsidemacro—environment,marketcompetitionsituationofautopartsandturb
5、ochargerindustry,andfuturemarketprospect;GivingananalysisindetailonTYENexistingresourceandcapability(Includingmaterialresource,humanresource,technicalresource,financialresource,websiteresource,hidingresourceetc.、.Throughhelpofsomestrategic讥'lplementsandmethodsasPEST,SWOT,Porter’SFiveForcesModel,
6、writeralsoanalyzeandevaluatethechallengeVS.threaten,weaknessVS.advantagesofTYENingeneral,setupanidealonnextfiveyearsdevelopingstrategyofTYEN,definitetheenterpriseduties,vision,strategytarget,madethestrategycompetitionplanningandgivetherealizingapproaches,buildthemixturecompetitionstrategy,supply
7、—chainstrategyonbusinessexploring;Astostrategyimplementingmeasuae.thewriteralsogavethecorrespondingstrategiesseparatelyinaspectofR&D,informationsystem,HumanResource,Marketing,financialmanagementandqualitymanagementetc.Thisar
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