市场调研学生资源市场调研课程学生用案例

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1、《市场调研》课程学生用案例授课专业：管理学类课程学分：3课程学时：54课程周学时：3云南财经大学王旭编2008年5月7日，2012年6月修订《市场调研》课程学生用案例目录第一章市场调研导论...................................................................................................................1课后阅读、分析与思考案例................................

2、...................................................................1Case1快餐趋势··················································································1Case2通用汽车公司的电力汽车·····························································2Case3营销调研如何帮助日本消

3、费者睡得更好···········································2Case4富豪公司的混合调研···································································3课后书面案例分析..................................................................................................................

4、.4标识搜寻咨询集团公司··········································································4第二章市场调研设计...................................................................................................................6课堂研讨案例....................................

5、.......................................................................................6课后阅读、分析与思考案例...................................................................................................6Case1如何进行营销调研·········································

6、·····························6Case2调研提案实例············································································7Case3肯德基如何在英国推销“家庭宴会”··············································9课后书面案例分析............................................................

7、.......................................................9个人电脑改装公司················································································9第三章定性调研方法....................................................................................................

8、.............10课堂研讨案例.........................................................................................................................10Case1卡迪拉克·····································································