基于客户关系管理的企业分销系统优化设计及管理

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1、西南交通大学博士学位论文基于客户关系管理的企业分销系统优化设计及管理姓名：刘昱岗申请学位级别：博士专业：交通工程指导教师：罗霞20071101第1I页西南交通大学博士研究生学位论文Abstract．Distributionsystemisanimportantpartofsupplychain．Ithassignificanteffectonthatwhetherornotthewholesupplychaincanruneffectively．Atpresent，howtosetupanenter

2、prisedistributionsystemandmanageiteffectivelyarethefrontiersoftheresearch．Basedoncustomerrelationmanagement，thispaperexploresthewaysofbuildingnetworkofdistributionsystemandmeansofimprovingdistributionsystemmanagementSOastoenhancethecorecompetitivenesso

3、fenterprises．Thepaperisfocusedonthefollowingaspects．Firstly,thepapersummarizestheresearchworkondistributionsystemofbothdomesticandforeignscholars，pointsouttheexistingdefectsandsuggestsnewdirectionsfortheresearch．Throughtheanalysisofthepositionofdistrib

4、utionsysteminthewholesupplychainanditsimportance，thepaperclearlydefinesfunctionsofthesystemandclassifiesthesystem．ItfurtheranalysestheessenceoftheCRMtheoryandproposesCRM—basedoptimizationandmanagementofdistributionsystem．Secondly，basedoncustomermulti—o

5、bjectiveplanningmodelforthetypicaltypesofdistributionnetworkrelationship，thispaperbuildsanetworkofdistributionsystem，takingasexamplesthatarewidelyusedbyenterprisesinthecountry．Themodeltakesintoaccountboththerolethatcustomersatisfactionplaysinbuildingth

6、edistributionnetworkandcostcontrolrequirements．Throughthereviewoftheproductdistributionprocess，thepaperputsforwardtheoptimizedmodelofdistributionnetworkinuncertaintyandillustrateswithrealcases．Thirdly,thepaperstudiesmanagementissuesofdistributionsystem

7、fromthreerespectsofstockcontrol，managementmechanismandmanagementinformationsystem．Itintroducesastockcontrolmodelformulti．products．whichnotonlyenablecustomerdemandstobesatisfied，butalsolowerthecostofthesystem．Throughtheanalysisofkeyworkflowsofdistributi

8、onsystemand西南交通大学博士研究生学位论文第lII页supplychainmanagement，thepaperexplorestheoperatingmechanism，interestdistributionmechanismandtrustmechanismthatensurethedistributionsystemrunssmoothly,andsuggestshowtoestablishandimprovethesemechanisms．Itde