基于大学生APP直播使用意向的接受模型扩展与检验

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1、目录摘要....................................................................................................................................IAbstract............................................................................................................................III1绪论.................

2、..............................................................................................................11.1研究背景.............................................................................................................11.2研究意义.........................................................

3、....................................................21.3概念界定.............................................................................................................21.4研究内容及框架.................................................................................................31.5研究方法.......

4、......................................................................................................42文献综述.......................................................................................................................72.1APP直播的研究现状...................................................

5、......................................72.2“技术接受模型”理论研究............................................................................122.3“使用与满足”理论研究................................................................................133模型建构和研究假设......................................................

6、...........................................153.1模型建构...........................................................................................................153.2变量定义...........................................................................................................173.3研究假设........

7、...................................................................................................194问卷设计及发放.........................................................................................................214.1问卷结构.........................