手机网络游戏消费行为的实证分析

《手机网络游戏消费行为的实证分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、目录1绪论·························································································································11.1研究背景·········································································································11.2国内外研究现状··························

2、···································································11.2.1国外研究现状·······················································································11.2.2国内研究现状·······················································································31.3研究意义···

3、······································································································31.4研究方法·········································································································42相关理论研究·····················································

4、····················································62.1手机网络游戏相关概念·················································································62.2消费行为相关概念·························································································72.3手机网络游戏消费行为的影响因素·········

5、····················································82.3.1产品属性································································································82.3.2外部载体································································································92.3.3主观规范··

6、······························································································92.3.4消费体验······························································································103调查方案概况·····································································

7、··································113.1调查对象······································································································113.2调查方法······································································································113.3调查内容···········

8、····································································