彭山“潘荣记”甜皮鸭营销策划方案毕业论

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1、宜宾职业技术学院毕业设计彭山“潘荣记”甜皮鸭营销策划方案系部经济贸易管理系专业名称商务管理班级商务11301班姓名学号刘丽201313976姓名学号邹小玉201319869姓名学号龙中佐201315052姓名学号李晏玲201313769指导教师李组志2015年9月15日目录摘要..............................................................................................................................................1一．潘荣记品牌概述......

2、............................................................................................................21.1潘荣记品牌概述...........................................................................................................21.2潘荣记甜皮鸭简介...........................................................

3、............................................21.3潘荣记发展前景...........................................................................................................3二．潘荣记的营销状况..............................................................................................................42.1潘荣记市场现状及问题

4、分析.......................................................................................4三．潘荣记网络营销目标.........................................................................................................53.1竞争格局分析.................................................................................

5、..............................53.2消费者分析....................................................................................................................63.2.1消费者基本群体................................................................................................63.2.2消费者的需求.....................

6、...............................................................................73.3市场细分市场定位.......................................................................................................83.3.1消费者购买产品用途细分................................................................................83.3.2

7、网络产品细分....................................................................................................83.3.3市场销售目标群体：........................................................................................9四．潘荣记的网络