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1、凯悦中心营销方案汇报凯悦中心营销方案汇报青岛项目组DTZ’s mission is to work with clients to create a leadingedge property, investment and business solutions worldwide. Central to this mission are DTZ’s core values of integrity, teamwork, service excellence, creativity enjoyme
2、nt and the drive to ‘make it happen.DTZ’s mission is to work with clients to create a leadingedge property, investment and business solutions worldwide. Central to this mission are DTZ’s core values of integrity, teamwork, service excellence, creativ
3、ity enjoyment and the drive to ‘make it happen. 营销运作目标营销运作目标城城市市进进化化论论青岛NO.1 渤海湾NO.1 历史上的今天历史上的今天很多年以后，人们会谈论，曾经的某年某月某日，青岛出现了一个标志性的建筑群落，代表着青岛这个北部中国滨海城市真正拥有了有价值的新建筑，城市的进步由此开始。DTZ’s mission is to work with clients to create a leadingedge property, inves
4、tment and business solutions worldwide. Central to this mission are DTZ’s core values of integrity, teamwork, service excellence, creativity enjoyment and the drive to ‘make ithappen. 目录1市场研判2产品相关价值判断3竞争的定义4实施运作策略与营销策略5团队介绍DTZ’s mission is to work wi
5、th clients to create a leadingedge property, investment and business solutions worldwide. Central to this mission are DTZ’s core values of integrity, teamwork, service excellence, creativity enjoyment and the drive to ‘make ithappen. 第一部分第一部分市场研判DTZ’
6、s mission is to work with clients to create a leadingedge property, investment and business solutions worldwide. Central to this mission are DTZ’s core values of integrity, teamwork, service excellence, creativity enjoyment and the drive to ‘make ith
7、appen. 区域发展特征区域发展特征城市第一核心区关键词：CBD(中央商务区)顶级消费商业中心奥运经济影响力•东部地区规划成为商务及商业的核心区域，随着区域的不断发展成熟，未来区域的升值潜质将一路攀升•奥运村及奥运比赛场馆的建设，为整个区域价值的提高提供了有利的后续增值空间DTZ’s mission is to work with clients to create a leadingedge property, investment and business solutions worldw
8、ide. Central to this mission are DTZ’s core values of integrity, teamwork, service excellence, creativity enjoyment and the drive to ‘make ithappen. 消费需求主体特征消费需求主体特征关键词：高端商务人士、世界500强企业高层管理人士、国际国内高端旅游人口、高消费白领阶层n青岛最顶级的写字楼集中在此区域，高端商务人士密集，消费力庞大n青岛最顶级的商业体
