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1、HowtoStudyThisCourseWelcometocross-culturalcommunicationprobablyyouhavealsocomeacrossanotherterminterculturalcommunication.ItisanAmericanwayofsayingcross-cultural.Sothetwomeansmoreorlessthesamething.Butwhatisthissamething,viz.Cross-culturalcommunication?Theanswerissimple:whenyouandaforeignertalkw
2、itheachother,youtwoareengagedincross-culturalcommunication.Asyoumayhavealreadyrealized,cross-culturalcommunicationisanextremelycomplicatedprocess,andcanbequitepainfulattimes.Nowadays,astheglobalizationofworldeconomygathersitspacefasterthaneverbefore,withtheinternettearingdownnationalboundaries,cr
3、oss-culturalcommunicationispartandparcelofoureverydaylife.Itissoimportantthatthestudyofithasyieldedanindependentdiscipline,andloadsofbookshavebeenwrittenonit.Whatcanthiscoursebookofferyou?Well,letme,firstofall,tellyouwhatthisbookisnot.Itisnotabookahundredpercentoncross-culturalcommunication.Aspar
4、tofhelpyourselftoadvancedEnglishseries,ithasdualfunctionstofulfill:ithastohelpyouenhanceyourEnglishproficiencybeforeittakesyoutotheworldofcross-culturalcommunication.Roughlyspeaking,itis40%onEnglishlanguageproficiency,with60%oncross-culturalcommunication.Thisexplainswhysometasksareonlyindirectlyr
5、elatedtocommunication,andwhysomecross-culturalissuesaremissinginthetext.ResourceschecklistFirstthingsfirst.Let'smakesurethatyouhaveeverythingyouneed.ThematerialsyoushouldhaveHaveyougotthem?·therearetwoaudiocassettesaccompanyingthebook.Itisforlisteningtasks.Andallthelisteningtasksareintegratedwith
6、othertasksofthebook.Itisthereforeabsolutelyessentialthatyouhaveit.·therearealsosomevideoprogrammesaccompanyingthebook.Theyshowsomeauthenticclipsofcross-culturalactivities.Youarenotexpectedtobuythem,ofcourse,butyoushouldwatchtheminthetutorialcentre.·youshouldhaveatleastonenotebook.Youhavetheresour
7、cesnow.Theywillremainwastedifyoufailtousethemwisely.ThestructureofthebookThereare8units.unit1,languageandcultureincommunication,introducessomegeneralconceptsandmodelsofcommunication.itstartsfromcommunicationingeneral,a
