中国中小企业B2B电子商务实施关键成功因素研究

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1、北京交通大学硕士学位论文中国中小企业B2B电子商务实施关键成功因素研究姓名：任泽峰申请学位级别：硕士专业：工商管理指导教师：苟娟琼20070601jE赢交道盔堂童些亟主堂位j金塞△曼SIB△￡!ABSTRACTABSI。RAC’I’：SMEbecometheimpon锄tpanofnationaleconomy，meanwhile，info玎nationtecllll0109yisalsoappliedinthemquickly．wimmerestrlctionof1ackofresourcea11dpersonnel，theapplicationofI

2、TinSMEisalsounsuccess如1．Howtoovercomethispmblemhasbecometllehotspotofacademicandpracticalstudy．Asaresultofitsuniquetecl】11icalchamcteristic，theECappliesintoSMEbecomestheinfo肌ationalimportantlink．Facingtheimpactofintemationalizationandmeoppo咖n时ofneMorkeconomy，howtohelpsMEdevelopra

3、pidlythrou曲themethodofB2BECbecomeSthegovemment，educationalwodduIliversalissueofconcem．Compareswitllt11edevdopedcount啦therateofpopul撕zationofECinChineseSMEislow，锄dtheraleofsuccessforEcimpl锄entationinSMEisnothi曲．Domesticandforcignscholarsalreadypayattentiontot王1eresearchofcriticals

4、uccess如1factorsofEC，butmeresearchofB2BECforChineseSMEcenainlynotsawinviewofmem．ThisanicleautlloriscngagediIlthisbndofpracticalworkformanyyears，a11dsumm撕zesthecriticalsucc骼s龟lfactorsySt锄inB2BECimpl哪entationforChineseSMEthroughmemeoryliteratllreresearch，ands锄pleeIlterpriseinterview

5、aswen必t11ecaseenterprised锄10Ilst圳onresearch．Inpanoneofthis枷cle，mercalisticsigni丘callce，objectiveandmethodofstudyisintroduced．hlpan柳o，也etheoryofB2BECalldtheimminenceaIldtroubleofimpleITlentationofECforSMEarepointedout．Inpartnlreeofthisanicle，theCriticalfactorSthatdeternlinetheSucc

6、essofB2BECisrcVealedbycomparingmeCriticalit锄sofSuccessfIllenterprisessamplewitllthoseoffailedeIlterprises．h1panfive，nlcsesixCri“calfactorsareverifiedbytwocasesofenterprisebydemonstrationstlldy．Inlastpan，getmeconclusionofCriticalfactorsinB2BECimplementation．BythestIldyingwayofsear

7、chesforliterafure，questionnaireinteⅣiew，andcaseaIlalySis，thesix嘶ticalfactorssysteIIliss煳arized，whichcouldprovidethere向enceforSMEinB2BECimpl锄elltation．KEYWoRDS：E—Commerce；B2B；SME；C—ticalfhctorCLASSNo：[请输入分类号，以分号分隔。】致谢本论文的工作是在我的导师苟娟琼教授的悉心指导下完成的，苟娟琼教授严谨的治学态度和科学的工作方法给了我极大的帮助和影响。在此衷心感

8、谢三年来苟娟琼老师对我的关心和指导。在工作及撰写论文期间，阎文、谷海东等同学对我