资源描述：
《中轻进出口公司服装发展战略研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、对外经济贸易大学硕士学位论文中轻进出口公司服装发展战略研究姓名：郭玲申请学位级别：硕士专业：企业管理指导教师：杨宝峰20040301ABSTRACTCHINANATIOANLLIGHTINDUSTRIALPRODUCTIONIMP./EXP.CORP.(hereafterreferredtoasCHINALIGHT)isalargestate-ownedforeigntradeenterprise,whosemainbusinessscopecoversgarment,bags,generalmerch
2、andise,pulpandpaperetcimportandexport.WithChinaenteringintoWTO,CHINALIGHTwillencompassatrulyglobalizedworldmarketandfacetomoreintensemarketcompetitionwithintheworldrange.Undersuchasituation,theexecutivesofCHINALIGHTshouldponderdeeplyoverthedevelopmentofc
3、orporationinperspectiveofstrategy.Thearticleisdividedintofiveparts.ThefirstpartputforwardtheproblemfacingChinaLight.Thesecondpartintroducesworldmarketoftextileandgarmentbusinessdevelopingsituation.Throughanalysisofthedevelopingtrendoftheworldmarket,thepo
4、rtionoftheChinatextileandgarmentexportintheglobal,thelocationofexportmarketsandcustomersofCHINALIGHTtextileandgarmentbusinessduringyear2000to2002,itwillprovidethebasistodrawupandchoosethedevelopingstrategyofCHINALIGHT.Thethirdpartintroducesanalysismethod
5、andcharacteristicsforSWOT,soastoanalysetheopportunitiesandthreats,strengthandweaknesswhichCHINLIGHTwillfaceto.Afteranalyzingthepresentsituationofinternationalandnativetextileandgarmentmarket,andcompetitionstatus,strengthandweaknessofCHINALIGHT.Thefourthp
6、artwillgofurtherintogarmentstrategyconceptionofCHINALIGHT,whichareincludingguideline,andstrategicplanandobjective,strategicemphasis.Atlast,thefifthpartgivessomesuggestionaboutstrategyimplementation,whichareincludingchoosingtargetmarket,adjustingbusinessm
7、ode,organizationalstructure,existingtextileandgarmentbusiness,implementingstepsofbrandandnewly-developedgarmentbusiness,aswellasdevelopinggarmentbusinessinnativemarket.4引言中国轻工业品进出口总公司简称中轻公司是我国经营轻工产品的国有大型外贸企业公司成立五十多年来致力于发展我国对外经贸事业取得了优良的业绩现有总资产五十亿元年经营总额近五亿
8、美元有较雄厚的经营实力和丰富的贸易经验在国际国内均享有良好的信誉公司主要经营轻工商品的进出口贸易在国内设有十七家子公司拥有十二家海外独资和合资企业并拥有多家国内独资和合资联营生产企业纺织工业是我国的支柱产业是传统的劳动密集型行业也是我国传统出口行业随着全球经济一体化和信息时代的到来中国已经成为WTO的正式成员国中轻公司将迎来一个真正全球化的市场将面对来自全世界的更为激烈的市场竞争在这样的竞争形式下中轻的经营决策层必须以战略的眼光思考中轻未来
