易逝性高科技产品收益管理定价的随机模型研究

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1、西南交通大学博士学位论文易逝性高科技产品收益管理定价的随机模型研究姓名：官振中申请学位级别：博士专业：管理科学与工程指导教师：史本山20060601西南交通大学博士研究生学位论文第1IJ页AbstractWiththerapiddevelopmentofthetechnolog弘therenewaIofthehigh—techproductsinthemarketisbecomingfasterandfasterTheperishablehigh-techproductshavebecomethefocusofstudMa

2、ndthepricingofperishablehigh—techproductstendtobeoneoftheimportantsubjectsofstudyCompetitjons行omthemarketaJldtheuncertaintyofcustomers’requirementsspeeduptheincreaseofuncertainfactorsintheinternalande)(ternalenvironmentsofenterprisesThepr．cingmethodsappliedtotheco

3、mmonproductscannotsatisfythepricingrequirementsofperishablehjgh—techproducts，solowerjngpricesseemstobecomethe疔equently—usedcompetitionwaybytraders，theconsequenceofwhichisthegreatlossofretailers，especiallythosef}omhigh-techerlterpriseswithhighcostThesubjectonhowtom

4、akeoutfeasiblepricesbyhigh—techenterprisestokeepfromtheabominablecompetitionsandatthesametimemakefeasibleh遮h—techproductssellwellinthecompetitionshasbecomeanu唱eoneinboththeoreticalfieldandpracticalfieIdThereVenuemanagementhasbeentheemcienttoolinsolvingtheproblemso

5、fpriceofperishableproductsandotherre】evantprobIemsintherecemtenyearsItoptimizestheenterprises’existingresourcesbyscienti矗cpredictionofmarketrequirementsaJldreasonablepriceswithoutincreasingcoStsFirstlyitiswidelyusedinsuchserViceindustryasaViationandgetsgoodresuIts

6、，andthenitisgfadua“yappiiedinotherserviceindustry：h文el，medicaItfeatment，tourism，railwaytransportation，carrental，andbroadcasting．Infact，perishabIehigh-techproducts，intermsofrequirememfluctuation，valueofperishability，anddiscriminationofprices，haVesimilarcharacterist

7、icswiththoseproductstraditionallyapplyingrevenuemanagements，suchasseatsonplalles，roomsinhoteis，vehicIesforrentingThesolutiontothepricingofperishablehigh—techprOductswiththeideaofrevenuemanagememisanewwayofthin“n&whichcaJlstron91ysupportthehigh-techenterprisestoinc

8、reaseprofits，lessen6nancialproblemsBasedontheideaofrevenuemanagement，togetherwiththecharacteristicsofperjshabJe“gh—techproducts，thisthesiscar“esoutthefo