基于平衡计分卡的A酒店绩效管理体系的研究

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1、西南交通大学硕士学位论文基于平衡计分卡的A酒店绩效管理体系的研究姓名：张行舟申请学位级别：硕士专业：工商管理指导教师：叶乃沂20090228西南交通大学硕士研究生学位论文第1I页AbstractThehotelAwasoncepraisedconventioncapitalofbeingthattheHubeiJiangHanplain．ButmarketpositionWasoftenchangedwiththeGeneralManagertransfer,andperformancemanagementsystemisextremelyfaulty,a

2、largeamountofhoteloperationareaisleftunused，foodsandbeveragesappearshrinkingunceasingly．Theroomrateisfurtherbelowthemarketaveragelevel，GOP(GrossOperatingProfit)isgoingsteadilydownhill，themanagingfacesagreatchallenge．Theauthorbysearchingagreatdealofdocumentationoftheperformancemana

3、gement，havingmadeclearconnotationofBSC(theBalancedScorecard)，refiningoutstrategy—basedframeofhotelperformancemanagementsystem．BysurveyinghotelA’Sperformancemanagementsituation，theauthortriestoguidehotelA，tostrengthennormalizedadministration，andtomakefulluseofoneselfadvantage，inord

4、ertosetupastrategy—basedperformancemanagementsystemforhotelA．Atthesametime，submittoideaandsuggestionsforChinesenationhotel’Shealthydevelopment．Ontheonehand，theauthorhasgonedeepintothehotelAwhichisaChinesenationhotelfortheinvestigationofthecurrentperformancemanagementsituation；onth

5、eotherhand，theauthorresearchedcasesaboutperformancemanagementoftheinternationalbrand-hotel．Incomparisonwiththetwohands，theauthorarrivedattheeightbiggapsoftheperformancemanagementbetweenthedomesticandtheoverseashotels．BytheSWOTAnalysisandtheSuccessfulFactorsAnalysis，thehotelA’Sstra

6、tegieshavebeenclear,andHotelAshouldchoosedifferentiationstrategyas”actingasa西南交通大学硕士研究生学位论文第1II页expertandtumingintoacentreofentertainmentsandsharingtime”Onthebasisofdrawingout．hotelAStrategicMap，theauthorhavedevelopedouttheproceduresoftheBSC-basedperformancemanagementsystem，andase

7、riesofKPIandBSCmenu．Aswellas，suggesttheguaranteeconditionsandrunningstepswhichBSC—basedperformancemanagementsystemshouldbeputintoeffectinthehotelAInthetideofglobaleconomyintegrationfurther，witheconomyhotelgrowthlikeadarkhorse，asinternationalchain—brandhotelsharemarketunceasingly,C

8、hinesenationhotelwillbeconfronted