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1、新东方在线职称英语频道(http://zhicheng.koolearn.com/)分享2015年职称英语考试综合类B级阅读理解练习题 IKEAistheworld'slargestfurnitureretailer,andthemanbehinditisIngvarKamprad,oneoftheworld'smostsuccessfulentrepreneurs.BorninSwedenin1926,Kampradwasanaturalbusinessman.Asachild,heenjoyedsellingthingsandmadesmallprofitsfroms
2、ellingmatches,seeds,andpencilsinhiscommunity.WhenKampradwas17,hisfathergavehimsomemoneyasarewardforhisgoodgrades.Naturallyheusedittostartupabusiness一IKEA. TodayIKEAisknownforitsmodern,minimalistfurniture1,butitwasnotafurniturecompanyinthebeginning.Rather,IKEAsoldallkindsofmiscellaneousgoo
3、ds.Kamprad'swaresincludedanythingthathecouldsellforprofitsatdiscountedprices2,includingwatches,pensandstockings. IKEAfirstbegantosellfurniturethroughamail-ordercataloguein1947.ThefurniturewasalldesignedandmadebymanufacturersnearKamprad'shome.Initialsaleswereveryencouraging,soKampradexpand
4、edtheproductline.FurniturewassuchasuccessfulaspectofthebusinessthatIKEAbecamesolelyafurniturecompanyin1951.新东方在线职称英语频道(http://zhicheng.koolearn.com/)分享 In1953IKEAopeneditsfirstshowroominAlmhult,Sweden.IKEAisknowntodayforitsspaciousstoreswithfurnitureinattractivesettings,butintheearly1950s
5、,peopleorderedfromcatalogues.Thusresponsetothefirstshowroomwasoverwhelming:peoplelovedbeingabletoseeandtrythefurniturebeforebuyingit.Thisledtoincreasedsalesandthecompanycontinuedtothrive.By1955,IKEAwasdesigningallitsownfurniture. In1956Kampradsawamandisassemblingatabletomakeiteasiertotran
6、sport.Kampradwasinspired.Themanhadgivenhimagreatidea:flatpackaging3.FlatpackagingwouldmeanlowershippingcostsforIKEAandlowerpricesforcustomers.IKEAtrieditandsalessoared.Theproblemwasthatpeoplehadtoassemblefurniturethemselves,butovertime,eventhisgrewintoanadvantageforIKEA.Nowadays,IKEAisofte
7、nseenashavingconnotationsofself-sufficiency.Thisimagehasdonewondersforthecompany,leadingtobettersalesandcontinuedexpansion. Todaythereareover200storesin32countries.Amazingly,IngvarKampradhasmanagedtokeepIKEAaprivately-heldcompany.In2004hewasnamedtheworld'sric
