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1、本科毕业论文本科生毕业论文OntheArtisticFeaturesinEnglishAdvertisement论广告英语的艺术性院系：外国语系专业：英语学生姓名：学号：指导教师：2008年6月24本科毕业论文ContentsAcknowledgements错误！未找到引用源。AbstractII摘要III1Introduction12TheArtisticFeaturesinEnglishAdvertisement32.1LinguisticAttributesofEnglishAdvertiseme
2、nt32.1.1SoundArtistryofEnglishAdvertisement32.1.2LexicalFeatures52.1.3SyntacticFeatures82.2FeaturesofAdvertisementHeadline102.3.RhetoricalDevices113TheArtisticFeaturesofAdvertisementinOtherFields193.1TheArtisticFeaturesFromPragmaticsField.193.2TheArtisti
3、cFeaturesFromOtherViews194Conclusion21References2324本科毕业论文24本科毕业论文24本科毕业论文AcknowledgementsIwouldliketothankallthosewhohavegivenmetheirgeneroushelps,commitmentandenthusiasm,whichhavebeenthemajordrivingforcetocompletethecurrentpaper.Firstly,aspecialacknowl
4、edgementshouldbeshowntomyrespectedsupervisorMr.ZhouChangJun.Iamgreatlyindebtedtohimforhisoriginalsuggestionsandexhaustiverevisionstothedissertation.Secondly,Iwanttoexpressmythankstoalltheteachersofmycollegecourseswhohelpedmeineverystageofmydevelopment.Ia
5、lsowanttothankmyroommateswhoseadvisesreallyimprovedthequalityofthispaper.Thirdly,Imustexpressmyheartythankstomybrother,whoseencouragementarevitaltothispaper.Lastbutnotleast,Iwanttotaketheopportunitytothankthelibraryassistantswhosuppliedmewithreferencemat
6、erialsofgreatvalues.24本科毕业论文AbstractAdvertisinglanguageisanartisticallyconcentratedbusinesslanguage.Influencedbysuchsciencesaslinguistics,psychology,marketing,sociology,aesthetics,etc,itsdictionhasvariousvaluesforresearch.Itisnowmoreandmorecatchingpeople
7、’sattentionforitsuniquefunction．Inmodernage,weweresurroundedbyvariousadvertisements，can’timaginewhatourlifewillbeifonedaytherewerenoadvertisement.Advertisinglanguageisahighlyartisticlanguage,ithassomedistinctcharacteristicsinitsuseofwords.Inthelanguagepe
8、rformanceaspect,theadvertisementlanguagehasitsuniquecharacterinwordusage,syntax,grammar,therhetoricalflavorandtheliterarystyle.TheapplicationofrhetoricinadvertisingEnglishhasmadeEnglishvivid，terse，humorousandrhythmic，thusd
