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1、OntheArtisticFeaturesinEnglishAdvertisement论广告英语的艺术性ContentsAcknowledgementsIAbstractII摘要III1Introduction12TheArtisticFeaturesinEnglishAdvertisement32.1LinguisticAttributesofEnglishAdvertisement32.1.1SoundArtistryofEnglishAdvertisement32.1.2LexicalFeatures52.1.3Syn
2、tacticFeatures82.2FeaturesofAdvertisementHeadline102.3.RhetoricalDevices113TheArtisticFeaturesofAdvertisementinOtherFields193.1TheArtisticFeaturesFromPragmaticsField.193.2TheArtisticFeaturesFromOtherViews194Conclusion2123References2323AcknowledgementsIwouldliketoth
3、ankallthosewhohavegivenmetheirgeneroushelps,commitmentandenthusiasm,whichhavebeenthemajordrivingforcetocompletethecurrentpaper.Firstly,aspecialacknowledgementshouldbeshowntomyrespectedsupervisor.Iamgreatlyindebtedtohimforhisoriginalsuggestionsandexhaustiverevisions
4、tothedissertation.Secondly,Iwanttoexpressmythankstoalltheteachersofmycollegecourseswhohelpedmeineverystageofmydevelopment.Ialsowanttothankmyroommateswhoseadvisesreallyimprovedthequalityofthispaper.Thirdly,Imustexpressmyheartythankstomybrother,whoseencouragementarev
5、italtothispaper.Lastbutnotleast,Iwanttotaketheopportunitytothankthelibraryassistantswhosuppliedmewithreferencematerialsofgreatvalues.2323AbstractAdvertisinglanguageisanartisticallyconcentratedbusinesslanguage.Influencedbysuchsciencesaslinguistics,psychology,marketi
6、ng,sociology,aesthetics,etc,itsdictionhasvariousvaluesforresearch.Itisnowmoreandmorecatchingpeople’sattentionforitsuniquefunction．Inmodernage,weweresurroundedbyvariousadvertisements，can’timaginewhatourlifewillbeifonedaytherewerenoadvertisement.Advertisinglanguageis
7、ahighlyartisticlanguage,ithassomedistinctcharacteristicsinitsuseofwords.Inthelanguageperformanceaspect,theadvertisementlanguagehasitsuniquecharacterinwordusage,syntax,grammar,therhetoricalflavorandtheliterarystyle.TheapplicationofrhetoricinadvertisingEnglishhasmade
8、Englishvivid，terse，humorousandrhythmic，thusdisplayingitsuniquecharm．WithmanyclassicEnglishadvertisements,thispaperanalysesandsummarizeshowcontras
