On Language Features of English Advertisement 广告英语的语言特征

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1、广告英语的语言特征OnLanguageFeaturesofEnglishAdvertisementContents1.IntroductionofEnglishAdvertisement…………………………………………………61.1Definitionofadvertisement………………………………………………………………………61.2ThedevelopmentofEnglishadvertisement……………………………………………………72.ThestylisticfeaturesofEnglishadvertisement……………

2、…………………………92.1Thelexicalfeatures………………………………………………………………………………92.1.1UseofmonosyllableVerbs……………………………………………………………………92.1.2Useofsimpleandoralwords…………………………………………………………………92.1.3Useofabbreviation……………………………………………………………………………102.1.4Creatingnewwords…………………………………………………………………………102.1

3、.5Frequentuseofemotivewords………………………………………………………………102.1.6CompoundWords……………………………………………………………………………112.1.7UseofOnomatopoeiawords…………………………………………………………………122.2Thesyntaticfeatures…………………………………………………………………………122.2.1Widelyuseofsimplesentences,colliqualforms……………………………………………122.2.2

4、Morecoordinatestructureandlesssubjectivestructure……………………………………122.2.3Moreactivesentencesandlesspassivesentences…………………………………………132.2.4Lessnegativesentences……………………………………………………………………132.2.5Moreimperativesentences…………………………………………………………………142.2.6Moreommisionalsentences……………………………

5、……………………………………142.2.7Useofdisjunctiveclause……………………………………………………………………152.2.8Morequestionsentences……………………………………………………………………152.2.9Directlycitation……………………………………………………………………………162.3Therhetoricfeatures…………………………………………………………………………163.ThemainelementsofEnglishadvertisement…………………………

6、………………21233.1Headlines………………………………………………………………………………………213.2Illustration………………………………………………………………………………………213.3BodyCopy………………………………………………………………………………………213.4Themelines,Slogan,Tradecharacter,sealandothermarks……………………………………214.Conclusion……………………………………………………………………………………235.参考文献…………

7、……………………………………………………………………………25广告英语的语言特征摘要23随着现代社会与高科技的迅猛发展，广告已经遍及我们生活的每一个角落。因此，作为一种转播和发布信息的工具，广告的影响不可低估。因为它不仅影响这社会的发展，而且对人们的日常消费有重要的影响。所以本文从语法和写作方式方面对广告英语做了简要的分析。2010上海世博会即将开幕，我坚信英语广告定是世博会上不可缺少的一部分。关键词：广告英语，词汇特点，句法特点，修辞特点，要素OnLanguageFeaturesofEnglishAdvertisementAbstractWitht

8、hequickdevelopmentofthesocietyandhightechnology,advert