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1、在电子商务环境下的动态客户关系管理策略外文翻译毕业论文(设计)外文翻译标题：DynamicCustomer-RelationshipManagementModelinElectronicCommerceEnvironment原文：Abstract:Withthedevelopmentofinformationtechnology,ElectronicCommerceischangingthewayofmanagementinenterprise,lifestyleoffamilyandpeople.UnderElectronic
2、Commerce,market-management,sale-managementandcustomer-relationshipofenterprisearesubstantiallydifferentfromthoseoftraditionalcommerce.Thishascreatedasignifiedntchai1engetoenterprisememagement.ThemarketingstrategiesofElectronicCommerce(e-commerce)havereallychanged.The
3、Customer-RelationshipManagementModelestablishedundere-commercecanhelpenterpriscstoreducecosts，enhancepartners，cooperation，attainthedesiredcustomervalue,andpromoteenterprisecompetition.Therefore,weregardRelationshipManagementasthegreatestchangethatrequiresafreshapproa
4、chthroughanewmodel.Thepaperanalyzestherelationbetweencustomer-relationshipmanagementintraditiormlcircumstancesandthatine-commcrccenvironment,andexpatiatesoncharactcristicofcustomer-relationshipmanagementundere-commerce.Onthebasisoftheanalyses,thepaperstudicsthemodelo
5、fDynamicCustomcr-RelationshipManagementbeforesale,duringsaleandaftersaleintheenterpriseKeywords:Dynamiccustomer-relationshipmanagement;enterprisecompetition;E-commcrce;model;busincss-to-customcrlIntroductionCustomerRelationshipManagementCRMhasbecomeafocusofmarketinga
6、cademiccirclesandcorporationcommunity.Aroundtheworld,researchonCRMoriginatedfrom“ContactManagement”intheearlier1980s.Untiltheearlier1990s,researchershavebecomeawareofuCustomerCare"basedonthetelephoneservicecenterandsupportingmaterialanalysis-Afterweirds,researchersha
7、vefocusedoncustomer-maintainingwhosepurposeistomanageCustomerRelationshipeffectively.WithstandardizingofapplicationofCRMinthedomesticenterprises,domesticresearchershavecometofocusonCRM,somehigherlevelresearchachievementshaveemergedcontinuously,buttheseresearchachicvc
8、mentsarerelatedtocustomorrelationshipbasedonBusiness-to-BusinessB2Bwhichcentersonidentifyingofenterprise-customeranditsmaintaining,
