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1、毕业论文（设计）外文翻译标题：DynamicCustomer-RelationshipManagementModelinElectronicCommerceEnvironment原文：Abstract:Withthedevelopmentofinformationtechnology,ElectronicCommerceischangingthewayofmanagementinenterprise,lifestyleoffamilyandpeople.UnderElectronicCommerce,market-manage
2、ment,sale-managementandcustomer-relationshipofenterprisearesubstantiallydifferentfromthoseoftraditionalcommerce.Thishascreatedasignificantchallengetoenterprisemanagement.ThemarketingstrategiesofElectronicCommerce（e-commerce）havereallychanged.TheCustomer-Relationship
3、ManagementModelestablishedundere-commercecanhelpenterprisestoreducecosts,enhancepartners’cooperation,attainthedesiredcustomervalue,andpromoteenterprisecompetition.Therefore,weregardRelationshipManagementasthegreatestchangethatrequiresafreshapproachthroughanewmodel.T
4、hepaperanalyzestherelationbetweencustomer-relationshipmanagementintraditionalcircumstancesandthatine-commerceenvironment,andexpatiatesoncharacteristicofcustomer-relationshipmanagementundere-commerce.Onthebasisoftheanalyses,thepaperstudiesthemodelofDynamicCustomer-Re
5、lationshipManagementbeforesale,duringsaleandaftersaleintheenterprise.Keywords:Dynamiccustomer-relationshipmanagement;enterprisecompetition;E-commerce;model;business-to-customer.1IntroductionCustomerRelationshipManagement(CRM)hasbecomeafocusofmarketingacademiccircles
6、andcorporationcommunity.Aroundtheworld,researchonCRMoriginatedfrom“ContactManagement”intheearlier1980s.Untiltheearlier1990s,researchershavebecomeawareof“CustomerCare”basedonthetelephoneservicecenterandsupportingmaterialanalysis.Afterwards,researchershavefocusedoncus
7、tomer-maintainingwhosepurposeistomanageCustomerRelationshipeffectively.WithstandardizingofapplicationofCRMinthedomesticenterprises,domesticresearchershavecometofocusonCRM,somehigherlevelresearchachievementshaveemergedcontinuously,buttheseresearchachievementsarerelat
8、edtocustomerrelationshipbasedonBusiness-to-Business(B2B)whichcentersonidentifyingofenterprise-customeranditsmaintaining,notfocusesonthecus
