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1、毕业论文（设计）外文翻译标题：DynamicCustomer-RelationshipManagementModelinElectronicCommerceEnvironment原文：Abstract:Withthedevelopmentofinformationtechnology,ElectronicCommerceischangingthewayofmanagementinenterprise,lifestyleoffamilyandpeople.UnderElectronicCommerce,m
2、arket-management,sale-managementandcustomer-relationshipofenterprisearesubstantiallydifferentfromthoseoftraditionalcommerce.Thishascreatedasignificantchallengetoenterprisemanagement.ThemarketingstrategiesofElectronicCommerce（e-commerce）havereallychanged.
3、TheCustomer-RelationshipManagementModelestablishedundere-commercecanhelpenterprisestoreducecosts,enhancepartners’cooperation,attainthedesiredcustomervalue,andpromoteenterprisecompetition.Therefore,weregardRelationshipManagementasthegreatestchangethatrequ
4、iresafreshapproachthroughanewmodel.Thepaperanalyzestherelationbetweencustomer-relationshipmanagementintraditionalcircumstancesandthatine-commerceenvironment,andexpatiatesoncharacteristicofcustomer-relationshipmanagementundere-commerce.Onthebasisoftheanal
5、yses,thepaperstudiesthemodelofDynamicCustomer-RelationshipManagementbeforesale,duringsaleandaftersaleintheenterprise.Keywords:Dynamiccustomer-relationshipmanagement;enterprisecompetition;E-commerce;model;business-to-customer.1IntroductionCustomerRelation
6、shipManagement(CRM)hasbecomeafocusofmarketingacademiccirclesandcorporationcommunity.Aroundtheworld,researchonCRMoriginatedfrom“ContactManagement”intheearlier1980s.Untiltheearlier1990s,researchershavebecomeawareof“CustomerCare”basedonthetelephoneservicece
7、nterandsupportingmaterialanalysis.Afterwards,researchershavefocusedoncustomer-maintainingwhosepurposeistomanageCustomerRelationshipeffectively.WithstandardizingofapplicationofCRMinthedomesticenterprises,domesticresearchershavecometofocusonCRM,somehigherl
8、evelresearchachievementshaveemergedcontinuously,buttheseresearchachievementsarerelatedtocustomerrelationshipbasedonBusiness-to-Business(B2B)whichcentersonidentifyingofenterprise-customeranditsmaintaining,notfocusesonthecus
