浅谈商务英语广告中的修辞特征

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1、浅谈商务英语广告中的修辞特征AbstractThiseassyisaboutthelanguagefeaturesofadvertisingEnglish.ThroughanalizingadvertisingEnglishintermsofit，slexicalfeatures,syntacticfeaturesandrhetoricaldevices,customerswillfurtherknowaboutadvertisingandadvertisingEnglish,andcopywriterscanmor

2、eapporiatelyuselanguageasacarriertodesignandmakesuccessfuladvcrtiscmcnts.Thcissueofwhetheradvertisementslanguageisattractiveornothasbecomethepointofcustomers5attention.SothoroughsyntacticstudiesonlanguagefeaturesofEnglishadvertisementshelptoimproveboththeunders

3、tandinganddesigningofsuccessfuladvertising.Keywords:Advertising;BusinessEnglishadvertising;LinguisticFeatures.摘要木文是关于广告英语的语言特点的一篇介绍性论文。通过对广告英语的词汇、句法和修辞特征的分析，顾客可以进一步了解广告和广告英语，编写广告的人可以更恰当的把英语当作一种工具來设计并创造出成功的广告。广告语言能否具有诱惑力和说服力己成为关注的焦点。因此对英语广告语言全面地、系统地研究，可以提高对对广告的理

4、解，构想出成功的英语广告。研究广告英语语言特点能为读者在理解广告英语和从事广告英语创造等方面提供一些启示和参考。关键词：广告；广告英语；语言特征Contents1.Introduction2.ThedefinitionandfunctionofBusinessEnglishadvertising2.1ThedefinitionofBusinessEnglishadvertising2.2ThefunctionofBusinessEnglishadvertising3.LinguisticfeaturesofBusin

5、essEnglishadvertising3」LexicalFeatures3.1.1Commendatoryevaluationadjectivesusefrequencyishigh3.1.2Coinedwords3.1.3Compoundadjectives3.2RhetoricalFeatures3.2.1Analogy3.2.1.1Simile3.2.2.2Metaphor3.2.2Personification3.2.3Pun3.2.4Rhyming324.1Alliteration324.2Rhyme3

6、.2.5Parallelism3.2.6Antithesis3.3SyntacticalFeatures3.3.1SimpleSentences3.3.2ImperativeSentences333InterrogativeSentences3.3.4EllipticalSentences3.3.5DisjunctiveSentences1.2StylisticFeaturesofBusinessEnglishAdvertising1.2.1SimpleandConcise3.4.2Easytounderstand3

7、.4.3Catchy3.4.4Prominentthetheme3.4.5VividimageConclusionAcknowledgementReferences1.IntroductionAdvertisingEnglish,astyleofimmediateimpactandpersuasion,hasaneffectonpeopletoday.Itisanunavoidableandomnipresentpartofeveryone'slife.Generallyspeaking,advertinglangu

8、agehasbecomeanessentialwayofexchangingafewwords.InordertoregardadvertisingEnglish,somebooksandpapershavebeenpublishedhomeandabroad.Gradully,BusinessEnglishadvertisingdiffere