重庆科创职业学院授课方案商务英语阅读unit2

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1、重庆科创职业学院授课方案（教案）课名：__________教师：_______班级：_________________编写时间：______________课题：Unit3(1)Exact1 :Advertisinglanguage教学目的及要求：1.Learnaboutsomeknowledgeabouttheadvertisinglanguage教学重点：1.tolearnthedefinitionandpurposeofadvertisinglanguage2.tolearntherightprote

2、ctionofadvertisinglanguage教学难点：Theadvantagesanddisadvantagesofadvertisinglanguage教学环节及组织：   I.GreetingsII.NewwordsLearnthenewwordsandmakesimpleexplanationsforthedifficultandkeywordsIII.TeachingprocessSteponewarm-upActivityIntroducetheadvertisinglanguageinC

3、hineseadvertisementsandaskthesstomakecommentsonthelanguage.SteptwoIntroducethedefinitionandfeatureofadvertisinglanguageAmericanMarketingAssociation(AMA)definesadvertisingas“thenon-personalcommunicationofinformationusuallypaidforandusuallypersuasiveinnature

4、aboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.”旁批栏：Advertisinglanguageisastyleofimmediateimpactandrapidpersuasion.Thepointofanadvertisementistopersuadeyouofthemeritsofaparticularproductorservice,inorderthatyouwilltakeoutsomeofyour

5、moneyStepthreeIntroducethecomponentsofadvertisinglanguage(1).Advertiser(2).Acertainamountofmoneypaid(3).AdvertisingInformation(4).AdvertisingMedia(5).NonpersonalStepfourAdvertisingFunctions(1).Attention—agoodadvertisementshouldattracttheconsumertodirectthe

6、irattentiontotheproductofit.(2).Interest—theintroductionandpublicityofanadvertisementshouldarouseconsumers’GREatinterest.(3).Desire—thepublicityofadvertisingshouldstimulateconsumers’desiretobuytheproduct,andmakethemrealizethatthisproductisjustwhattheywant.

7、(4).Action—theadvertisingmakesconsumertoresponsetotheadvertisinginformationandevokethemtotaketheactionofpurchasing.StepfiveDisadvantagesofadvertisinglanguage1debaseEnglish2.downgradetheintelligenceofthepublic3.warpourvisionofreality,implantinusthegroundles

8、sfearsandinsecurities4.selldaydream5.feeduponhumanweakness6.encouragebadandevenunhealthyhabit旁批栏：StepsixAdvantagesofadvertisinglanguage1.onlyareflectionofthelanguageofthesocietyaroundit2.attempttoconvinceusto