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1、Makinggoodonthe"anytime,anywhere"promise（Meleis,Sherie.ABABanking,2010.2(4):36-38）Howsomebankskeeptheirwebexperiencefreshandflexible,pushedbymobiledevelopmentsOnarecentblustery,winterafternoontwostaffersofnearly$160millionassetsLegenceBankbasedinEldorado,Ill.,chattedonthephonewithABABJab
2、outitsfreshlookingwebsite.ItmakesuseofarotatingcenterbannerthatfeaturesitsSmartBusinessChecking,acharityoriented,thirdpartycheckingbrandcalledKasasa,aBoomerangBucksrewardprogram,andatradepublicationcoverarticletrumpetingitscan-doapproachtomakingsmarthiresandmotivatingstaff.Thiswasenoughf
3、ormationtosinkalandingpageofold,butwithFlashandsimilartechnologies,allofthemessagingstreamedalong,stayinglongenoughinthevisualfieldonlytotantalize.(Eachproductpagefeaturesa"Tellmemore"emailgeneratoror"ApplyNow"linktogenerateleadsorapplications.)Whenitsearchedforapartnertohelpupdatethesit
4、ein2007,Legencewasinterestedinmakingthesitelookmodernwhilesignalingthebank's"with-it-ness."Transactionsneededtobekeptintuitive.Designedin2008byAustinbasedFirstROI,theLegencesitenowsucceedsonthoseterms,notesVickiCommiskey,seniormarketingandcommunicationscounsel."Ifthere'sanopportunitytopr
5、ovideausefulservice,wewanttomakeithappen,"shesaid.WayneGarret,vice-presidentofITchimed"in:"We'realwaysonthehuntforgoodvendorstopartnerwithtodomorewiththechannel."Big-banksitesnotalwaysbetterThankstoaface-offamonginternetvendorstoimproveproductofferingsasanextensionoftheircoreprocessingse
6、rvices,theolddividebetweenbigbankandcommunitybankcapabilityisclosing.Oftheconsolidatedbaseofvendorsthatremain,channelproductsaremeetingcommunitybankneeds.TakeFarmersStateBankofMunith,Mich.LaurieGoodlock,directorofmarketing-certifiedfinancialservicesatthe$62millionassetscommunitybank,says
7、,"wedon'thaveFlashorflashinessonourwebsite.Itwouldn'tfitourimageandbrand."Yetthesimpleexteriorhousesasophisticatedsite.Thebankoffersinternetbanking,billpayment,andmobilebankingfromFundsXpressFirstData.GoodlockadvertisedFarmersStateBank'smobilebankingwithbannersatbranchloc
