做好“随时随地”的承诺[文献翻译]

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1、Makinggoodonthe"anytime,anywhere"promise（Meleis,Sherie.ABABanking,2010.2(4):36-38）Howsomebankskeeptheirwebexperiencefreshandflexible,pushedbymobiledevelopmentsOnarecentblustery,winterafternoontwostaffersofnearly$160millionassetsLegenceBankbasedinEldorad

2、o,Ill.,chattedonthephonewithABABJaboutitsfreshlookingwebsite.ItmakesuseofarotatingcenterbannerthatfeaturesitsSmartBusinessChecking,acharityoriented,thirdpartycheckingbrandcalledKasasa,aBoomerangBucksrewardprogram,andatradepublicationcoverarticletrumpeti

3、ngitscan-doapproachtomakingsmarthiresandmotivatingstaff.Thiswasenoughformationtosinkalandingpageofold,butwithFlashandsimilartechnologies,allofthemessagingstreamedalong,stayinglongenoughinthevisualfieldonlytotantalize.(Eachproductpagefeaturesa"Tellmemore

4、"emailgeneratoror"ApplyNow"linktogenerateleadsorapplications.)Whenitsearchedforapartnertohelpupdatethesitein2007,Legencewasinterestedinmakingthesitelookmodernwhilesignalingthebank's"with-it-ness."Transactionsneededtobekeptintuitive.Designedin2008byAusti

5、nbasedFirstROI,theLegencesitenowsucceedsonthoseterms,notesVickiCommiskey,seniormarketingandcommunicationscounsel."Ifthere'sanopportunitytoprovideausefulservice,wewanttomakeithappen,"shesaid.WayneGarret,vice-presidentofITchimed"in:"We'realwaysonthehuntfo

6、rgoodvendorstopartnerwithtodomorewiththechannel."Big-banksitesnotalwaysbetterThankstoaface-offamonginternetvendorstoimproveproductofferingsasanextensionoftheircoreprocessingservices,theolddividebetweenbigbankandcommunitybankcapabilityisclosing.Ofthecons

7、olidatedbaseofvendorsthatremain,channelproductsaremeetingcommunitybankneeds.TakeFarmersStateBankofMunith,Mich.LaurieGoodlock,directorofmarketing-certifiedfinancialservicesatthe$62millionassetscommunitybank,says,"wedon'thaveFlashorflashinessonourwebsite.

8、Itwouldn'tfitourimageandbrand."Yetthesimpleexteriorhousesasophisticatedsite.Thebankoffersinternetbanking,billpayment,andmobilebankingfromFundsXpressFirstData.GoodlockadvertisedFarmersStateBank'smobilebankingwithbannersatbranchloc