中部梦幻城主题公园营销策略研究

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1、？巧尉经乂聲ＪＩＡＮＧＸＩＵＮＩＶＥＲＳＩＴＹＯＦＦＩＮＡＮＣＥＡＮＤＥＣＯＮＯＭＩＣＳ相分类号ＵＰＣ硕±学位论文ＭＡＳＴＥＲＤＩＳＳＥＲＴＡＴＩＯＮ中部梦幻城主题公国营销策略研究论文题目（中文）？民ｅｓｅａｒｃｈｏｎ比ｅｍａｒｋｅｔｉｎｓｔｒａｔｅｏｆ化ｅ化ｅｍｅａｒｋ徐融日ｇｇｙｐｆ＞ｉｎ化ｅｃｅｎｔｒａｌｄｒｅａｍｃｉｔｙ明纲才艮教导ｊｌ。李作者由甚堂仿高级工商管理硕去拾兼里化ＥＭＢＡ教育学院学科专业硏究方向

2、二〇—六年十二月独创性声明本人声明所呈交的论文是我个人在导师指导下进行的研究工作尽我所知，除了文中特别加Ｗ标注和致谢的地方及取得的研巧成果。夕ｈ，论文中不包含其他人己经发表或撰写的研巧成果，也不包含为获得的学位或证书所使用过的材料。与我江西财经大学或其他教育机构一同工作的同志对本研究所做的任何贡献均己在论文中作了明确的说明并表示了谢意。賊碱日期：Ｗ足家闲／巧签名：＿关于论文使用授权的说明，：本人完全了解江西财经大学有关保留、使用学位论文的规定即学校有权保，允许论文被查阅和借阅；学校可Ｗ

3、留送交论文的复印件保或其他复制手段、缩印公布论文的全部或部分内容，可Ｗ采用影印。论文存此规定）密后遵守（在解保密的论文如＇日；少鋪期巧；柄娜导师签名：签名苗年＇韦目录1绪论·····························································································11.1研究背景和意义···································································

4、····11.1.1研究背景········································································11.1.2研究意义········································································21.2国内外研究现状·······································································21.2.1国外研究现状·········

5、··························································21.2.2国内研究现状···································································21.3研究方法················································································31.3.1文献分析法···································

6、···································31.3.2实地考察法······································································31.3.3案例分析法······································································41.3.4对比分析法·······························································

7、·······41.4研究特色与创新之处·································································42营销差异化战略相关理论···································································52.1差异化营销策略理论·································································52.2战略分析工具··················

8、························································62.2.1SWOT分析法··································