锦江电子商务有限公司的客户忠诚度研究

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6、STRACTTourismindustryhasbeendevelopingveryquicklytheseyearsinChina,thenumberoftouristandindustry’soutputvaluereach2digital’sYOYgrowths.Companieskeepinvestinginmarketingandtouristproductinnovationtoachievehighermarketshare.However,asthecompetitionbecomesmoresevere

7、,companiesadopttocustomerorientedmarketingandservicesoastoimproveitscompetitionadvantage.Recently,therisingofe-commercehasaffectedgreatlyonthetourismindustry.Anumberoftourisme-commercecompanieswassetupandtakethehalfshareofthetravelorderingmarket.Tomeetthemarkettr

8、ends,moreandmoretraditionaltravelcompaniesstartitsonlinebusiness,buttheystillfacethebigchallengeofhowtobuildonlinecustomerloyaltyandhowtoimprovethecustomerloya