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1、thenfindouttheenhancementsolution.Fromthee-commerceperspective,thesolutionisbasedonfiveloyaltydriverswhichareconvenience,effective,personalization,trustandtechnology.Fromofflineserviceperspective,thesolutionputsimportanceoncustomerloyaltyprogramenhancement,customerserviceandcustom
2、erloyaltymanagement.Consideringthetourismindustrycharacteristics,thispapersuggestspersonalizationservice,interactivemarketing,dataanalyzingasthekeypointsinonlinetoofflineintegration.Besides,thepaperpresentsthedetailimplementationcontentofloyaltymanagementteamreformingandinformatio
3、nsystemconstruction.Atlast,itforecaststhereturnofthesolutionfromfinancialandnon-financialparts.KEYWORDS:CustomerLoyalty,E-Loyalty,TourismIndustry,CustomerRelationshipManagementPQ1......................................................................................................
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