从音乐电台的品牌建设看广播媒体的发展趋势

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1、复旦大学硕士学位论文从音乐电台的品牌建设看广播媒体的发展趋势姓名：黄莹申请学位级别：硕士专业：新闻学指导教师：张骏德20070430中文摘要改革开放以来，随着经济的茯速发麓，入瞪生活水平褥刹稳多箍高，消费觚湿饱型向小康型转变。同时大众传媒迅速地从主要依纛广播的听觉时代进入到主要依靠电视和网络的视听时代。举文首先对广播的发展趋势做了分析，点如音乐广接惫台出瑰弱必然。蘧鬟结金土海东秀广援壤会动感101豹一些实弱震瑷了音乐广播电台龋牌经营的必疆性和可行性。随后，对于品牌建设的重要基础：制度渡莩、拦嚣敬苹箍斑了鑫懑翡冤解，藉诧弓l蠹，撵

2、毫螽多元住经营黪发震趋势。总之，广播如果能够做到品牌经蒋，走好多元化之路，能够着清自融的缺点与长处，未来还膏很大的发展空间。特掰是在构建和谐社会、和谐文化的过程审，音乐电台还将巍更大的月武志地。关键词：音乐电台品牌建设多元化发展广撩媒体发展中图分类号：G229．2ABSTRACTThereformandopening-uppolicyhasgeneratedbothopportunitiesandchallengestothemediacircle．Sincetheimplementationofsuchpolicy,thank

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9、mbers：G229．2、论文独霸性声哽本论文是我个人在导邸攒导下进行的研究工作及取得冉臼研究成聚。二论文中除了特掰蟊该耘注霸致谢瓣逡寿终：：琴惫京箕毽久或其管辊稳潦经发表躐撰写避鹩研究成果。其他同志对本研究的启发和所傲的贡献蚜已在论文中作了瞬确的声明并表示了谢