ASIA PACIFIC ONLINE VIDEO DISTRIBUTION 2015.pdf

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1、ABOUTUSRESEARCH&CONSULTINGASIAPACIFICONLINEVIDEODISTRIBUTION2015ASIAPACIFICONLINEVIDEODISTRIBUTION2015IPRESSRELEASERESEARCH&CONSULTINGMPAreportvaluesAsiaPacificonlinevideorevenueoppportunityatUS$12bil.by2020(HongKong/Singapore/India,January12,2015)Aresearchrepor

2、tpublishedtodaybyMediaPartnersAsia(MPA)indicatesthatthetotalmarketforonlinevideoservicesacross13countriesinAsiaPacificwillgrowfromUS$3.5billioninnetrevenuesin2014toreachUS$12.4billionby2020,representingaaverageannualgrowthofcloseto23.5%.Advertisingwillcontribute

3、morethan80%totheonlinevideopieby2020withthesubscriptionrevenueopportunity,largelydrivenbysubscriptionvideo-on-demand(SVOD)platforms,growingfromlessthanUS$700mil.in2014tomorethanUS$2.3bil.by2020.Thereport,entititledASIAPACIFICONLINEVIDEODISTRIBUTION2015,evaluates

4、thecommercialdistributionoflegalover-the-top(OTT)videoservicesin13marketswithhistoricaldataandforecastsplusprofilesofkeyOTTplatforms.Commentingonthereport,MPAexecutivedirectorVivekCoutosaid:ThemarketforthelegalconsumptionofOTTservicesinAsiaPacificisatanearlystag

5、ewithmonetizationmodelsnascentinmostcountries.Asbarrierstoentryreduceandbroadbandpenetrationincreases,moredisruptorsareemergingandhostofnewplatformsareproliferating,thoughbusinessmodelsarenotalwaysscalableandissuessuchaspiracy;content;andplatformoperationremainp

6、roblematic.ThisisespeciallytrueinanumberofAsianmarketswherepiracyissignificantandthelimitedscaleofOTTvideorevenuesarenotcommensuratewithcontentcosts.Meanwhile,largescaleglobaldigitalbrands(fromYouTubethroughtoNetflix)areexpandingrapidlyinanumberofAsianmarketsorr

7、eadyingtolaunchinkeyterritoriesover2015and2016.MajorlocalandregionaltelevisioncompaniesarealsointheearlystagesoflaunchinganumberoflargescaleadvertisingandsubscriptionbasedOTTplatforms,anchoredtolocal,AsianandHollywoodcontentwhiletelecomoperatorsareeithermovingup

8、streamintocontentandOTTservicesorprovidingacruciallinkfortheecosystem.Keytakeoutsfromthereportinclude:§Infrastructure.Fixedbroadbandsubscribersreached325.3millionin20