中国微博的媒介生态研究

《中国微博的媒介生态研究》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、硕士学位论文IIAbstractMicrobloghasachievedrapiddevelopmentinChinabecauseofitsquickreleaseanddisseminationofinformation．Microblogbecomesanimportantmediumforgettinganddisseminatinginformation，maintainingtheinterpersonalnetwork．Basedonthetheoryofmediaecology，thispaperputtingmi

2、crobloginadynamicdevelopmentprocesstoresearchthesurvivalstateandgrowthprocessofthemicroblogsystematically，andexplorearoadtothesustainabledevelopmentofmicroblog．Thisstudyarguesthattheexchangeofmaterialityandpowerbetweenmediaecologicalenvironmentsandmicroblogisfundament

3、altothesurvivalofmicroblog．Theenvironmentalfactors，includingpoliticalfactor，economicfactor，culturalfactor，andtechnologicalfactor，influenceandregulatethecommunicationssupportedbymicroblog．Microblogpossessauniquenicheintermsofspace，time，andnutrition，whichresultintheintr

4、aspecificandinterspecificcompetitionsbetweenmicroblogandothermedia．Theintraspecificrelationshipsindicatetheinteractionswithinmicroblogs，andtheinterspeciflcrelationshipsareinteractionsamongmicroblog，onlinemediaandtraditionalmedia．Theintraspecificrelationshipsarereflect

5、edinthecompetitionanddivisionsoflaborbetweenindividualsandgroupswithinthespicyofmicroblog．Thepositiveinterspeciflcrelationships．aregeneratedfromthereciprocalrelationshipsamongspeciesofmedia，andthenegativeinterspeciflcrelationshipsresultfromthecompetitionsamongthosemed

6、ia．Thelessoverlapbetweenecologicalnichesofmicroblogandtraditionalmedialcadtomutualrelationships．MicroblogevolvesUSdertheeffectsofexternalandinternalfactors．Theoutcomeanddirectionoftheevolutionisadaptation．Niche-changingadaptionandselfevolution．adaptionaretwomajortypes

7、ofevolution．Theformeristhebestwayofpassiveadaptationinthecompetition，andthelatterindicatestheactiveadaptiontotheenvironmentthroughideologicalevolution，mechanismevolutionandfunctionalityevolution．Theoptimizationofmicroblogmediaecologyisessentialtothebalancedandsustaina

8、bledevelopmentofmicroblog．Thethesissuggeststhatbuildingthehealthyandharmoniousmediaecologicalenvironment，creatingtheinteract