基于微博传播的媒介素养-研究

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1、重庆工商大学硕士学位论文AbstractSuddenly,suchasthenightbreezetoopenonethousandmillionmicroblogging．SincethebirthoftheUnitedStatestwittermicroblogginganunstoppabletrendthatswepttheworld．NOWmorethanhalfofIntemetusersaremicrobloggingusers．1ightfromtheuseofthenumberofpoin

2、tofview,themicroblogginginfluenceiSevident．MicroblogginginChinaalsopresentsagooddevelopmenttrend．andthemajormicrobloggingplatformsrelyontheirrespectivestrengths，thecompletionoftheaccumulationofcapitalandtheuserofthemicrobloggingenrollmentiSclosetOsaturatio

3、n．Butwiththeconstantimprovementofthemicrobloggingfunctionality．micro．Bostillhasupside．．Medialiteracyfromabroadtotheconceptofcontinuousimprovement,withthecontinuousdevelopmentofthemedia．thedescriptionoftheconceptofmedialiteracy,butittheconnotationoftheconce

4、ptiSstiilthecognitiveabilityofthepublicmedia，criticalability,andtheabilitytOuse．Microbloggingchangethemodeoftransmission．broketheabsolutelimitsofthepassandrecipients．andtogiveeachpersonanequalrighttospeak．ThisarticleiSdividedintothreemainparts．Thefirstpart

5、ofthestudyofthemicrobloggingmedialiteracyconcept。startfromtheCasual。personalizedfeaturesmicrobioggingmicroblogginghumanefunctionalservices，relateddataandstrengthanalysisofthecurrentsituationandproblemsofthemicrobloggingcombingtherelevantliteraturetoclarify

6、thedevelopmentofmedialiteracyproblems．themostcriticalmedialiteracyiSsummarizedconnotation．ThesecondpartiSathemicrobloggingmedialiteracy,includingcontentpassivelyreceivedactiveproduction，fromthesilentmajority”to”eyedronehasthemicrophone．”aswellasthepositive

7、impactfromadistance．politicaldirectpoliticalparticipation，includingthenegativeimpactofthatinformationcollectiontendstObemoredisorderedinformationtoidentifytheabilityofchallenges，moreseriousaudiencestratification．ThethirdpartiSamicrobloggingplatfo珊t0enhance

8、medialiteracycountermeasures．respectively,fromtheperspectiveoftraditionalmedia。governmentdepartments，networkserviceproviders，theeducationsectorandmicrobioggingusers，threeaspectsofcognitiveability,criticalform